SanDisk 2014 Annual Report Download - page 6

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21APR201418234505
Our leading position in retail remains an important contributor to SanDisk’s success. Our retail products are available
in over 300,000 storefronts worldwide and our brand, known for high performance, quality and reliability, continues to
drive strong consumer preference for the SanDisk product. The innovation engine in our removable product category
is thriving, as reflected in our launch of the world’s highest-capacity microSD card at 200 gigabytes, a 512 gigabyte
high-performance SDcard, and a high-endurance microSD card that can record up to 10,000 hours of full HD video
for use in security and surveillance applications, among other innovative offerings.
Customer engagement
A high level of engagement with customers and other members of the associated ecosystems, leveraging our vertical
integration model, is key to SanDisk’s future success. Our customers trust our expertise in memory cell design and
manufacturing, as well as our systems and software expertise, which we use to transform flash memory into
differentiated products used in storage solutions. We partner closely with our customers in their research and
development facilities in order to address their storage solutions requirements. SanDisk is also a supporter of industry
standards and an important contributor to open source collaborative projects such as Ceph and Open Compute.
Initiatives such as these help customers discover new use cases for flash memory-based storage solutions, driving
greater demand for our products. In 2015, we have aligned our teams even more closely with our customers in order to
better anticipate changes in our rapidly changing markets.
In conclusion
While we are experiencing a challenging 2015, we are confident that we are taking the necessary actions to return
SanDisk to operational excellence. SanDisk’s fundamentals remain strong. We are uniquely positioned in the industry
and have a solid strategy to create stockholder value. We are inspired by our progress in transforming flash and rapidly
expanding our reach to enable new markets and opportunities.
I would like to thank our employees, who remain the creative power behind the innovations that SanDisk brings to the
market. I would also like to thank you, our valued stockholders, for your continued support of SanDisk. Our resolve to
become the preeminent supplier of differentiated flash storage solutions remains as strong as ever. I look forward to
sharing our progress with you.
Sincerely yours,
Sanjay Mehrotra
President, Co-founder and Chief Executive Officer