SanDisk 2013 Annual Report Download - page 108

memory components and assemble memory cards. We compete based upon the breadth and
availability of our product offerings, quality and reliability, marketing programs, brand recognition
and price. Our primary competitors currently include, among others, Kingston Technology
Company, Inc., or Kingston, Lexar Media, Inc., or Lexar, a subsidiary of Micron, PNY
Technologies, Inc., or PNY, Samsung, Sony and Transcend Information, Inc., or Transcend. In the
USB flash drive market, we face competition from a large number of competitors, including
Kingston, Lexar, PNY, Toshiba, and Verbatim Americas, LLC, or Verbatim. We also sell flash
products, in the form of private label cards, wafers or components, to certain companies who sell
products that may ultimately compete with our branded products in the retail or commercial
channels.
•Client Storage Solution Manufacturers. In the market for client SSDs, we face competition from
NAND flash memory manufacturers including Hynix, Intel, Micron, Samsung and Toshiba. We also
face competition from other suppliers of client SSDs and hard drives such as Kingston, Seagate
Technology LLC, or Seagate, and Western Digital Corporation, or WDC. We compete based upon
the performance, quality and reliability of our product offerings, price and relationships with
computer manufacturers.
•Enterprise Storage Solution Manufacturers. We compete in the enterprise storage solutions market
where we face competition from NAND flash memory manufacturers including Intel, Micron,
Samsung and Toshiba, and from other providers of enterprise SSDs and hard drives such as
Fusion-io, Inc., or Fusion-io, LSI Corporation, or LSI, Seagate and WDC. We compete based upon
the performance, quality and reliability of our product offerings, price and relationships with
storage OEMs and enterprise customers.
•Digital Media Players and Drives. In the standalone digital audio/video player market, we face strong
competition from Apple. We also face competition from Coby Electronics Corporation, GPX, a
brand of Digital Products International, Inc., Koninklijke Philips Electronics N.V., Mach Speed
Technologies, LLC and Sony, among others. We also face competition for our wireless media and
flash drives from companies such as A-DATA, Seagate and WDC. We compete based upon the
breadth and availability of our product offerings, quality and reliability, marketing programs, brand
recognition and price.
Corporate Responsibility
We believe that corporate social responsibility is an essential factor for our overall corporate success.
This includes adopting ethical and sustainable business practices to direct how we do business while
keeping the interests of our stakeholders and the environment in focus.
We strive to uphold the following principles:
• to treat all employees with dignity and respect;
• to set up processes and procedures intended to (i) comply with applicable laws and regulations as
well as our internal guidelines and (ii) uphold ethical standards;
• to establish policies and procedures intended to promote the idea that the quality of our products
and services, consistency of production and employee well-being are predicated on a safe and
healthy work environment; and
• to establish policies and procedures intended to promote environmental responsibility as an integral
part of our culture.
10