SanDisk 2004 Annual Report Download - page 10

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Table of Contents
We make flash storage cards in three different performance grades:
• Our Standard Products. Our products store information in non−volatile memory cells that do not require power to retain
information. Our standard products are designed to tolerate fluctuations in shock, vibration, temperature and humidity. During
read and write operations, our products use significantly less power than rotating disk drives. At all other times, our products
require virtually no power. Depending upon the end product using our flash storage card products, this can translate into longer
battery life. Our products utilize sophisticated error detection and correction algorithms to provide data reliability and endurance.
We believe that the read and write data rates of our products meet or exceed the read and write data rates required today by the
majority of consumer and industrial/communications applications.
• SanDisk Ultra® II Products. SanDisk Ultra II products are a line of high−speed CompactFlash, or CF, SD and Memory Stick
PRO cards specifically designed for use in high−performance digital cameras and feature phones. This product line is targeted at
advanced photographers who require high−speed cards to quickly shoot many high resolution images. Our Ultra II cards feature
minimum sustained write speeds of 9 megabytes per second.
• SanDisk Extremetm Products. SanDisk Extreme products are a comprehensive line of high−performance CF, SD and Memory
Stick PRO cards designed to meet performance levels dictated by professional digital photographers, including the ability to
withstand a wide range of temperature extremes. Our Extreme III CF and SD cards deliver minimum sustained write and read
speeds of 20 megabytes per second. Our Extreme cards are designed to operate in a wide range of temperature from minus 25 to
85 degrees Celsius, making them ideal for harsh shooting conditions. All of our Extreme III products are also bundled with
RescuePROtm, a software program to help recover photos/files that are accidentally deleted.
We make many form factors of removable data storage cards as well as USB flash drives and TransFlash semi−removable cards.
In addition, we recently introduced a line of flash digital audio players. The principal form factors of our products are:
• CompactFlash. Our CF products are characterized by small form factor, ruggedness, and low−power consumption. CF products
are well−suited for a range of small form factor consumer applications, including digital still cameras, personal communicators
and audio recorders. CF cards are available in capacities ranging from 32 megabytes to 8 gigabytes. Our CF family of products
accounted for 22%, 34% and 44% of our product revenues in 2004, 2003 and 2002, respectively.
• SD Card. The SD card provides content copyright protection features. This form factor is used in digital cameras, mobile
phones, gaming devices, GPS receivers, PDAs and digital audio players in the consumer electronics marketplace. We offer SD
cards in storage capacities of 32 megabytes to 2 gigabytes. Our SD card family of products accounted for 30%, 34% and 14% of
our product revenues in 2004, 2003 and 2002, respectively.
• miniSD Card. The miniSD card is a smaller version of the SD card which leverages the industry momentum and feature−set of
the standard SD card but is designed into a format targeted at small feature phones. An optional full−size SD card adapter allows
miniSD to be used in full size SD card applications thereby acting as a bridge to the large range of SD−based consumer and
telecommunications devices. Capacities range from 16 to 512 megabytes.
• Memory Stick PRO/ Memory Stick PRO Duo.tm Co−developed with Sony, the Memory Stick PRO product line is sold in
capacities ranging between 128 megabytes to 2 gigabytes, depending on the format, and is used in digital cameras, digital video
camcorders, PDAs and televisions. Memory Stick PRO and Memory Stick PRO Duo offer substantially improved performance
in higher write speeds and capacity, as compared with the original Memory Sticktm line of products, as well as built−in
MagicGatetm copyright protection. All products in our Memory Stick PRO product line
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