Saab 2012 Annual Report Download - page 5

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SAAB ANNUAL REPORT 2012 1
SAAB TODAY
OUR VISION
It is a human right to feel safe.
OUR MISSION
To make people safe by pushing intellectual and technological
boundaries.
OUR BUSINESS CONCEPT
Saab constantly develops, adopts and improves new technology
to meet changing customer needs. Saab serves the global market
of governments, authorities and corporations with products,
services and solutions for military defence, commercial aviation
and civil security.
MARKET POSITION
Saab’s strongest position is in Europe, with a main focus in
Sweden. Meanwhile, expansion is moving forward in markets with
stable demand and favourable conditions for growth – including
the U.S., Asia and India. As of 2013, a new market organisation
comprised of six market areas has been established to provide a
stronger local foothold in our international markets.
Saab in also investing in maintaining its market-leading position
within ghter aircraft, Airborne Early Warning (AEW) systems and
ground combat weapons. Investments are also made to continu-
ously improve and develop the portfolio in the areas of radar,
missiles, command and controlsystems, air and marine trafc
management systems, security systems, electronic warfare sys-
tems and underwater systems.
OUR STRATEGIC HOUSE
Since 2010, our strategy has focused on four priority areas. Our
aim is to create long-term value by accomplishing these strategic
priorities. We will also maintain a solid balance sheet, focus on
capital efciency and generate strong cash ow.
Profitable growth
We continuously evaluate our position and identify growth oppor-
tunities. We focus on areas with a strong market position and on
strengthening our position in areas with good growth opportunities.
Performance
We work with efciency and continuous improvements.
Portfolio
We adapt our portfolio of products and companies to areas with
strong competitive advantages and
growth opportunities. We also target
areas with a strong market position or
leading technology.
People
We want to be an employer of choice
in the global market. Our employees
are the backbone of our offering and
our growth.
PROFITABLE
GROWTH
PORTFOLIO
PERFORMANCE
PEOPLE