Saab 2012 Annual Report Download - page 3

Download and view the complete annual report

Please find page 3 of the 2012 Saab annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 150

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145
  • 146
  • 147
  • 148
  • 149
  • 150

SAAB IN BRIEF…
Saab offers world-leading solutions, products and services for military de-
fence and security. New technology is continuously developed, adapted and
improved to meet customers’ changing needs in over 100 countries. The
most important markets are Europe, Asia and North America. Saab has about
14,000 employees and annual sales in 2012 were approximately SEK 24 bil-
lion, of which around 25 per cent was related to research and development.
Business areas, % Market segments, % Geographical markets, %
NORDIC & BALTIC
Includes Sweden and other Nordic
and Baltic countries. Head ofce in
Stockholm, Sweden.
EUROPE & GREATER MIDDLE EAST
Includes other European countries
and parts of the Middle East. Head
ofce in in London, UK.
SUB-SAHARAN AFRICA
Includes countries south of the
Sahara. Head ofce in Centurion,
South Africa.
INDIA
Includes India. Head ofce in New
Delhi.
ASIA PACIFIC
Covers other Asian countries, New
Zealand and Australia. Head ofce
in Bangkok, Thailand.
AMERICAS
Covers North and South America.
Head ofce in Washington, D.C.,
USA.
New market organisation from 2013 – six market areas
To create protable and long-term growth, we are placing clear focus on increasing our
international presence and sales outside of Sweden. This expansion is directed towards
markets with strong demand and favourable conditions for growth. We have therefore
established six market areas.
Sales distribution 2012
Aeronautics, 24
Dynamics, 18
EDS, 17
SDS, 23
S&S, 13
Combitech, 5
Air, 39
Land, 33
Naval, 11
Civil security, 8
Commercial aeronautics, 6
Other, 3
Sweden, 36
EU excluding Sweden, 19
Other Europe, 2
Americas, 12
Asia Pacific, 20
Africa, 6
Other, 5