Rayovac 2012 Annual Report Download - page 8

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The following graph compares the cumulative total stockholder return on our Common Stock to the cumulative total return of (i) the Russell
2000 Financial Index, and (ii) our peer group selected in good faith, which is composed of the following companies: Central Garden & Pet
Company, Church & Dwight Co., Inc., The Clorox Company, Energizer Holdings, Inc., Exide Technologies, Fortune Brands Home & Security,
Inc., Hanesbrands Inc., Hasbro, Inc., Jarden Corporation, Mattel, Inc., Newell Rubbermaid Inc., Nu Skin Enterprises, Inc., The Scotts Miracle-
Gro Company, Stanley Black & Decker, Inc., and Tupperware Brands Corporation. For 2012, the peer group has been revised to delete
Alberto-Culver Company because it was acquired by Unilever and is no longer a public company; Beam, Inc. because it completed the spin-
off of its home and security business into a separate public company; Fortune Brands Home & Security, Inc., which has been substituted for
Beam, Inc. in the 2012 peer group; and Elizabeth Arden, Inc. and Revlon, Inc. because each of these companies has relatively smaller rev-
enues and market capitalizations than the Company and are more narrowly focused in the beauty category. Additionally, for 2012, the peer
group has been revised to add Hanesbrands Inc. because of its broader consumer products industry focus and comparable annual revenues
to the Company; Nu Skin Enterprises, Inc. because of its personal care consumer products industry focus and comparable market capitaliza-
tion to the Company; and Stanley Black & Decker, Inc. because of its more comparable and broader consumer product industry sector focus,
especially in light of the Company’s acquisition of the HHI Group from Stanley Black & Decker, Inc., which results in a major new consumer
product category for the Company (including residential locksets, hardware, and kitchen and bathroom fixtures).
The comparison below assumes that $100 was invested in (i) the common stock of SBI (the “SBI Common Stock”) from September 2, 2009
until June 16, 2010, and (ii) following the completion of the Merger, our Common Stock from June 16, 2010 until September 30, 2012. The
comparison is based upon the closing price of the SBI Common Stock or our Common Stock, as applicable, and assumes the reinvestment of
all dividends, if any. The returns of each of the companies in our peer group are weighted according to the respective company’s stock market
capitalization at the beginning of each period for which a return is indicated.
In accordance with the rules of the SEC, this section, captioned “Comparison of Total Stockholder Return,” shall not be incorporated by
reference into any of our future filings made under the Securities Exchange Act of 1934 or the Securities Act of 1933. The Comparison of
Cumulative Total Return graph above, including any accompanying tables and footnotes, is not deemed to be soliciting material or deemed to
be filed under the Exchange Act or the Securities Act.
COMPARISON OF TOTAL STOCKHOLDER RETURN