Rayovac 2012 Annual Report Download - page 14

Home and Garden Control Products
In the home and garden control products category we currently sell and market several leading home and
garden care products, including household insecticides, insect repellent, herbicides, garden and indoor plant
foods and plant care treatments. We offer a broad array of household insecticides such as spider, roach and ant
killer, flying insect killer, insect foggers, wasp and hornet killer, flea and tick control products and roach and ant
baits. We also manufacture and market a complete line of insect repellent products that provide protection from
insects, especially mosquitoes. These products include both personal repellents, such as aerosols, pump sprays
and wipes as well as area repellents, such as yard sprays, citronella candles and torches. Our largest brands in the
insect control category include Hot Shot, Cutter, Repel, Black Flag and TAT. Our herbicides brands include
Spectracide, Real-Kill and Garden Safe. We have positioned ourselves as the value alternative for consumers
who want products that are comparable to, but sold at lower prices than, premium-priced brands.
Electric Shaving and Grooming
We market and sell a broad line of electric shaving and grooming products under the Remington brand
name, including men’s rotary and foil shavers, beard and mustache trimmers, body trimmers and nose and ear
trimmers, women’s shavers and haircut kits.
Small Appliances
We market and sell a broad range of products in the branded small household appliances category under the
George Foreman, Black &Decker, Russell Hobbs, Farberware, Juiceman, Breadman and Toastmaster brands,
including grills, bread makers, sandwich makers, kettles, toaster ovens, toasters, blenders, juicers, can openers,
coffee grinders, coffeemakers, electric knives, deep fryers, food choppers, food processors, hand mixers, rice
cookers and steamers. We also market small home product appliances, including hand-held irons, vacuum
cleaners, air purifiers, clothes shavers and heaters, primarily under the Black & Decker and Russell Hobbs
brands.
Electric Personal Care Products
Our electric personal care products, marketed and sold under the Remington, Russell Hobbs, Carmen and
Andrew Collinge brand names, include hand-held dryers, curling irons, straightening irons, brush irons, hair
setters, facial brushes, skin appliances and electric toothbrushes.
Sales and Distribution
We sell our products through a variety of trade channels, including retailers, wholesalers and distributors,
hearing aid professionals, industrial distributors and OEMs. Our sales generally are made through the use of
individual purchase orders, consistent with industry practice. Retail sales of the consumer products we market
have been increasingly consolidated into a small number of regional and national mass merchandisers. This trend
towards consolidation is occurring on a worldwide basis. As a result of this consolidation, a significant
percentage of our sales are attributable to a very limited group of retailer customers, including Wal-Mart, The
Home Depot, Carrefour, Target, Lowe’s, PetSmart, Canadian Tire, PetCo and Gigante. Our sales to Wal-Mart
represented approximately 23% of our consolidated net sales for the fiscal year ended September 30, 2012. No
other customer accounted for more than 10% of our consolidated net sales in the fiscal year ended September 30,
2012.
Segment information as to revenues, profit and total assets as well as information concerning our revenues
and long-lived assets by geographic location for the last three fiscal years is set forth in Item 7. Management’s
Discussion and Analysis of Financial Condition and Results of Operations and Note 11, Segment Information, in
Notes to Consolidated Financial Statements included in this Annual Report on Form 10-K.
4