Qualcomm 2004 Annual Report Download - page 24
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Wirelessmultimediaservicesaregainingtraction,
butconsumersaredemandingincreasingvolumesof
multimediacontentatlowerprices.QUALCOMMis
committedtosolutionsaimedatsignificantlyreducing
thecostofdeliveringmultimedia.TheMediaFLO
mediadistributionsystem(MDS)andFLOtechnology,
announcedthisspringandfall,respectively,represent
twoQUALCOMMinnovationsdesignedtoincreasethe
capacityandreducethecostofdeliveringmultiple
channelsofthesamevideo,audioandothercontent
tolargenumbersofuserssimultaneously.
Thedeliveryofrichmultimediacontent,suchasvideoandaudio,isoneofthetruepromisesof3G.
QUALCOMM’sentirefamilyofproductsandsolutionsisevolvingtomeetthatmarketneed.
ULTRA-FAST
FLOtechnologyisdesignedtomulticastmultimediato
consumers’mobilehandsetsatultra-highspeeds.FLO
maybedeployedasacomplementtoanoperator’s
existingCDMA20001X/1xEV-DOorWCDMA-based
cellularnetworks.FLOtechnologywillallowconsumers
to“surf”channelsofvideocontentonthesamemobile
handsetstheyusefortraditionalcellularvoiceanddata
services.FLOisdesignedformarketswherespectrumis
availablefordedicatedwirelessmulticastingandwhere
regulationspermithigh-powertransmissionfromasmall
numberoftowers.FLOtechnologyisdesignedspecifi-
callyforuseinmobiledeviceswherelowbatterypower
consumptioniscritical,enablingittooffersuperior
mobility,powerefficiencyandcoveragecharacteristics.
20QUALCOMM
InventingtheFutureofMultimedia