Qualcomm 2004 Annual Report Download - page 18

ENABLING฀WIRELESS฀PRODUCTIVITY
The฀QUALCOMM฀Global฀Development฀team฀collabo-
rates฀with฀operators฀throughout฀the฀world฀on฀issues฀
relating฀to฀business฀development,฀technology฀marketing,฀
program฀management฀and฀investments฀aimed฀at฀the฀
proliferation฀of฀CDMA2000฀and฀WCDMA.฀This฀includes฀
teaming฀with฀industry฀partners฀in฀the฀effort฀to฀develop฀
wireless฀enterprise฀markets.฀Among฀its฀successes฀฀
this฀year฀was฀the฀completion฀of฀a฀three-month฀trial฀
involving฀IBM฀sales฀representatives฀in฀the฀San฀Diego฀
and฀Washington,฀D.C.฀metropolitan฀areas.฀Equipped฀
with฀CDMA2000฀1xEV-DO-enabled฀laptops,฀the฀
company’s฀“road฀warriors”฀were฀able฀to฀spend฀more฀
time฀with฀customers,฀work฀more฀efficiently฀and฀access฀
corporate฀applications฀via฀the฀wireless฀Internet฀on฀trains,฀
at฀customer฀locations,฀and฀while฀waiting฀in฀airports.
The฀second฀annual฀3G฀cdmA-List™฀Awards฀recog-฀
nized฀the฀leading฀builders฀of฀successful฀wireless฀data฀฀
solutions฀based฀on฀3G฀CDMA2000฀1X฀or฀1xEV-DO฀
technology.฀The฀A-List฀honors฀organizations฀for฀their฀
creativity฀and฀innovation,฀overall฀business฀impact฀฀
and฀quantifiable฀return฀on฀investment.฀This฀year,฀the฀
program฀added฀a฀new฀award฀category฀to฀recognize฀฀
a฀groundbreaking฀implementation฀of฀CDMA2000฀฀
1xEV-DO฀high-speed฀wireless฀data฀technology.฀฀
By฀deploying฀CDMA2000฀1X฀or฀1xEV-DO,฀winners฀฀
have฀demonstrated฀labor฀and฀cost฀savings฀from฀
$10,000฀to฀$1฀million฀by฀eliminating฀or฀decreasing฀฀
fixed฀expenses—and฀they฀have฀reduced฀downtime,฀
increased฀productivity฀and฀improved฀customer฀฀
service฀by฀relying฀on฀3G฀CDMA-based฀solutions.
IMPROVING฀TRANSPORTATION฀SAFETY฀AND฀SECURITY฀
In฀today’s฀climate฀of฀heightened฀interest฀in฀security,฀
QUALCOMM฀technology฀is฀being฀put฀to฀good฀use.฀
Shippers฀and฀carriers฀of฀dangerous฀and฀high-value฀
loads฀are฀relying฀on฀QWBS฀transportation฀systems฀to฀
strengthen฀load฀security฀and฀reduce฀risks.฀Using฀our฀
Putting฀Wireless฀to฀Work
QUALCOMM฀recognizes฀this฀opportunity฀to฀extend฀฀
the฀usefulness฀of฀CDMA฀technology฀into฀this฀very฀large฀฀
sector฀and฀is฀working฀on฀many฀fronts฀to฀enable฀the฀
enterprise฀with฀wireless฀solutions.฀QWBS฀continues฀to฀
demonstrate฀its฀ability฀to฀penetrate฀new฀markets฀by฀
envisioning฀new฀wireless฀products฀and฀services฀and฀
then฀working฀with฀other฀QUALCOMM฀units฀and฀industry฀
partners฀on฀rapid฀development฀of฀business-to-business฀฀
technology฀solutions.฀
KEEPING฀THE฀WHEELS฀IN฀MOTION
Enabled฀by฀QUALCOMM฀innovation,฀over฀542,000฀
OmniTRACS฀units฀and฀related฀products฀have฀shipped฀
worldwide.฀Initially฀conceived฀as฀a฀purely฀satellite-฀
based฀communications฀system฀called฀OmniTRACS,฀฀
the฀QWBS฀team฀has฀been฀continuously฀evolving฀and฀
enhancing฀the฀system฀to฀address฀new฀and฀changing฀
markets฀in฀the฀transportation฀sector฀and฀beyond.฀฀
In฀rapid฀succession,฀the฀division฀has฀introduced฀a฀
growing฀number฀of฀terrestrial-based฀products฀and฀
services฀that฀take฀advantage฀of฀today’s฀most฀powerful฀
CDMA฀capabilities.฀
As฀part฀of฀its฀scalable,฀end-to-end฀service฀offering,฀
QWBS฀provides฀high-value฀wireless฀data฀solutions฀to฀
enterprise฀customers฀in฀a฀growing฀number฀of฀markets฀
such฀as฀logistics,฀construction฀and฀healthcare.฀The฀
division฀can฀help฀tailor฀wireless฀devices,฀customize฀the฀
underlying฀infrastructure฀systems,฀design฀the฀website฀
interface฀and฀even฀build฀hardware฀solutions฀for฀tracking฀
and฀managing฀assets฀and฀people.฀QWBS฀provides฀
integral฀solutions฀for฀the฀tracking฀and฀management฀of฀
trucks,฀trailers฀and฀construction฀equipment;฀and฀its฀
enterprise฀solutions฀are฀helping฀to฀improve฀the฀quality฀฀
of฀work฀for฀mobile฀workers.฀QUALCOMM’s฀CDMA฀
technology฀and฀QWBS฀network฀services฀enable฀connec-
tivity฀and฀data฀communications฀for฀customers฀such฀as฀
CardioNet,฀a฀provider฀of฀out-patient฀cardiac฀telemetry฀
technology฀and฀services.
The฀business฀world฀is฀embracing฀wireless฀technology฀as฀a฀means฀of฀managing฀mobile฀
workers฀and฀increasing฀the฀flow฀of฀information฀from฀office฀to฀office฀and฀office฀to฀home.฀
Innovate฀
14฀ QUALCOMM฀฀฀