Progressive 2007 Annual Report Download - page 8

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7
ORealizing the power of the Internet and changing consumer behavior, in 1995,
we became the first major auto insurer in the U.S. to go online—reaching more
potential customers than ever before and offering our comparison rates conven-
iently on our Web site. In 1997, we became the first auto insurer to sell online in
“real-time” and, in 2007, we introduced the industry's first Web 2.0 site.