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We seek to be an excellent, innovative,

growing and enduring business by cost-

effectively and proﬁtably reducing the

human trauma and economic costs of

auto accidents and other mishaps, and by

building a recognized, trusted, admired,

business-generating brand. We seek to

maximize shareholder value and to pro-

vide a positive environment that attracts

quality people who develop and achieve

ambitious growth plans.

CUSTOMER VALUE PROPOSITION

Our Customer Value Proposition provides

a litmus test for customer interactions and

relationships and innovation.

Fast, Fair, Better That’s what you can

expect from Progressive. Everything we

do recognizes the needs of busy consum-

ers, who are cost-conscious, increasingly

savvy about insurance and ready for new,

easy ways to quote, buy and manage their

policies, including claims service that re-

spects their time and reduces the trauma

and inconvenience of loss.

CORE VALUES

Progressive’s Core Values serve as the foun-

dation for our corporate culture. They

govern our decisions and deﬁne the man-

ner in which we conduct our business and

how we interact with all interested parties.

We want them understood and embraced

by all Progressive people. Growth and

change provide new perspective,requiring

regular reﬁnement of Core Values.

Integrity We revere honesty. We adhere

to the highest ethical standards, provide

timely, accurate and complete ﬁnancial

reporting, encourage disclosing bad news

and welcome disagreement.

Golden Rule We respect all people, value

the differences among them and deal with

them in the way we want to be dealt with.

This requires us to know ourselves and to

try to understand others.

Objectives We strive to communicate

clearly Progressive’s ambitious objectives

and our people’s personal and team objec-

tives. We evaluate performance against all

these objectives.

Excellence

We strive constantly to improve

in order to meet and exceed the highest

expectations of our customers, agents, share-

holders and people. We teach and encourage

our people to improve performance and

to reduce the costs of what they do for cus-

tomers. We base their rewards on results

and promotion on ability.

Proﬁt The opportunity to earn a proﬁt is

how the competitive free-enterprise system

motivates investment to enhance human

health and happiness. Proﬁts reﬂect our

customers’ and claimants’ increasingly

positive view of Progressive.

VISION

Communicating a clear picture of Progressive by stating what we try

to achieve (Vision), how we interact with customers (Customer Value

Proposition) and what guides our behavior (Core Values) permits all

people associated with us to understand what we expect of ourselves

and each other and how we conduct our business.

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Vision and Values