Principal Financial Group 2013 Annual Report Download - page 15

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THIS IS HOW:
SO IS
OUR
BOUTIQUE
STRATEGY
“When it comes to long-term investing, distraction is the enemy,” says Jim McCaughan, president of
Global Asset Management. “Our clients want investment teams who spend their entire day intensely
involved in the marketplace, understanding what’s going on both tactically and strategically. Preferred
securities, high yield bonds, emerging market equities, currency, real estate debt—those are all very different
markets, and you need people who are 100 percent absorbed in them to be successful.”
Our multi-boutique approach combines asset-management boutiques with a common operational support
structure. Each boutique can maintain its individual, independent investment process and culture, while
Principal Global Investors provides the operational support and distribution reach each needs to prosper.
Case in point: In 2011 we acquired a majority stake in Origin Asset Management, a London-based global
equity specialist. The transaction enhanced our global equity capabilities. It also benefited Origin. Nigel
Dutson, managing partner of Origin, explains, “The Principal’s global presence, product development
expertise and support infrastructure have enhanced our business, while we’ve been able to maintain our
operating independence and distinctive investment process.” The end result is a stronger offering for clients.
Take that example. Multiply it by the 17 Principal Global Investors boutiques. That’s a powerful franchise.
PRINCIPAL FINANCIAL GROUP | 2013 YEAR IN REVIEW 13
Spectrum
Asset
Management
CIMB Principal
Islamic Asset
Management
Principal
Global
Equities
REITs
CMBS
Principal
Global Fixed
Income
Columbus
Circle
Investors
Edge Asset
Management
Origin Asset
Management
Finisterre
Capital
Liongate
Capital
Management
Macro
Currency
Group
Post
Advisory
Group
Morley
Financial
Services
Multi-Asset
Advisors
Private
Real Estate
Principal
Enterprise
Capital
PRINCIPAL
GLOBAL
INVESTORS
More than a collection
of boutiques, Principal
Global Investors’ multi-
boutique business model
offers control where
it’s needed, intensive
collaboration where
it drives growth and
profitability, and
autonomy in the core
investment process.