Popeye's 2009 Annual Report Download - page 7

2009 ANNUAL REPORT 5
From the soulful jazz influence to the Louisiana culture
comes a state filled with Southern American charm of
wonders, mysteries and pleasures. It was here, in 1972,
that a distinctive and delicious taste sensation was born.
With its spicy and aromatic Louisiana inspired recipes,
Popeyes
®
has since turned into a craze, sweeping across
America and the world over. Today you can enjoy our
mild or spicy Bonafide
®
Chicken and fresh succulent
seafood, marinated and hand-battered to perfection,
lovingly prepared for up to12 hours to deliver that
distinctive Louisiana-style flavour. So, sit back and enjoy
the good ‘ole taste of Louisiana home cooking the only
way Popeyes knows how.
2009 ANNUAL REPORT 5
Proof of Global Appeal
Popeyes restaurants are now in 44 states domestically, with
our largest markets being New York, Houston, Chicago,
Washington, D.C., and Los Angeles. Around the globe, we have
a growing presence in Asia, Canada, Latin America, and the
Middle East—just about anywhere you travel. And there’s a lot
of growth potential ahead, both nationally and worldwide.
We have built a strategic plan for international markets and
developed models for the countries that present our best
new opportunities. In 2009, we entered two new countries:
Malaysia and Egypt. We also enjoyed great success in our
fastest-growing country, Turkey, where we are now the
largest U.S.-based chicken chain.
In Asia, our restaurants are mostly in shopping malls, where
they put the “pop” in Popeyes with bold neon and bright colors.
The restaurants are gathering places, with more people dining
in than getting take-out. Some are two stories, some have
playgrounds; overall, it’s a lively, engaging, fun experience.
No matter what the culture or the language, it doesn’t
take long for people to translate “Louisiana” into “flavorful
food.” Chicken and seafood are universal and any cultural
differences—like red beans as a sweet dessert item in
Asia—just make the menu more interesting.
International Marketing and Development Team
International Brand Marketing
Popeyes Location in Aydin, Turkey