Pioneer 2010 Annual Report Download - page 17

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2008 2009 2010
Net Sales
Japan Europe
Operating Income
(Loss)
North America Other Regions
(Billions of yen)
(Billions of yen) (Billions of yen)
(Billions of yen)
(Billions of yen) (Billions of yen)
Sales by Geographic Markets
Others
In the Others segment, sales decreased 2.7% year on year to
¥56.3 billion (US$605.8 million), due to lower sales of factory
automation systems and speaker units for cellular phones.
This was despite increased royalty revenue from patents
related to optical disc technologies, as well as higher sales of
electronics devices and parts, and business-use AV systems.
In terms of geographic sales, sales in Japan were ¥37.7
billion (US$405.1 million), remaining mostly unchanged from
fiscal 2009, while overseas sales decreased 8.5% to ¥18.7
billion (US$200.7 million).
This segment recorded operating income of ¥0.7 billion
(US$7.4 million) in fiscal 2010, compared with an operating
loss of ¥3.4 billion in fiscal 2009, chiefly due to reduced fixed
costs, owing to benefits from restructuring, as well as to
increased royalty revenue from patents.
Notes: 1. Operating income (loss) in each business segment represents operating income (loss) before elimination of intersegment transactions.
2. Effective from fiscal 2010, Pioneer has included other operating revenue (royalty revenue) in net sales because of the reduced importance of
other operating revenue to consolidated business results. Previously, net sales and other operating revenue composed operating revenue. In line
with this change, figures presented as operating revenue until fiscal 2009 have been reclassified as net sales.
PIONEER CORPORATION Annual Report 2010
Main Products and Services
■ Factory Automation Systems ■ Speaker Units
■ Electronics Devices and Parts ■ Organic Light-Emitting Diode Displays
■ Telephones ■ AV Accessories ■ Business-use AV Systems
■ Licensing of Patents Related to Laser Optical Disc Technologies
■
Japan
■
Overseas
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