Pioneer 2009 Annual Report Download - page 8

6PIONEER CORPORATION
Over the long term, in addition to conventional car entertainment, we plan to
expand business domains in car safety and reliability, and the environment. Aiming to
become a leading company in the car electronics fields, we will contribute to the
advancement of motorized societies around the world.
Pioneer is positioning car navigation systems as information and communications
terminals that provide links to vehicles and the outside world, with the aim of
building a safer, more comfortable and reliable motorized society. To this end, we will
work towards raising the sophistication of car navigation systems with the aim of
enhancing their links with vehicles. We will also work hard to provide business-use
services, such as fleet operation and management services as well as to provide
real-time contents.
We also recognize our responsibility to help protect the global environment.
Eyeing the advent of the electric vehicle era, we will strengthen our hand in
increasingly energy-efficient and lighter fields, among other initiatives. In the process,
we seek to develop innovative and unique technologies, as we strive to expand our
businesses domains.
Through these initiatives, in the Car Electronics business, Pioneer is targeting
operating revenue of ¥311.0 billion and operating income of ¥15.0 billion in fiscal
2012. We are determined to achieve these medium-term business plan targets, and
advance to the next phase of our growth thereafter.
Home Electronics Business
Going forward, Pioneer will develop the Home Electronics business centered on
home AV products, DJ equipment and cable TV set-top boxes, after completing
withdrawal from the display business and starting an optical disc joint venture.
In home AV products, Pioneer is working to bolster its audio products, where it
started out as a company, while expanding sales and reducing fixed expenses to
restore profitability. We are positioning AV receivers as core products and hope to
establish Pioneer as a leading brand in the field to boost sales and generate steady
earnings. We are also working to stimulate new demand by creating entirely new
markets with audio products based on entirely new concepts. Through collaboration
with housing-related companies, we are rolling out the ACCO built-in home audio
system that caters to living environments within the home.
In the DJ equipment, we aim to expand earnings by revitalizing the market through
our outstanding technological expertise and product planning capabilities, which
have made Pioneer DJ equipment the de facto industry standard, and by stepping up
activities in newly emerging markets. In addition, taking full advantage of our brand
power, we plan to continue raising our growth potential by entering the facilities
business, particularly audio and video facilities.
In cable TV set-top boxes, Pioneer commands a strong position with a large 30%
share of the Japanese market. Here, we seek to work steadily, mainly by encouraging
more cable TV stations to adopt our products and addressing demand from
digitalization, with the aim of maintaining stable earnings.
Based on the concept of creating comfortable living
environments filled with sound, the ACCO built-in home
audio system represents a lifestyle proposal for
accentuating the home with sound.
Shown above is the A-IW001 model in-wall amplifier.
iPod touch sold separately.
Short term Medium term Long term
Boost
earnings
in existing
business
Expand operations
centered on growing
businesses and markets
Expand to new
business domains
Respond
promptly to
change
Next phase
of growth
Driving Growth
in the Car Electronics Business
Drastic
restructuring