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Annual Report 2009 13
Photovoltaic generation system installed at the
Kawagoe Plant.
Environmental Preservation
Seeking to achieve the true integration of business activities and environmental
preservation activities, Pioneer is stepping up its activities on a group-wide basis to
reduce greenhouse gas emissions, maintain “zero emission of landfill waste” status,
and provide environmentally friendly products. These activities are guided by the
slogan “Even in our environmental activities, we endeavor to remain true to the
Pioneer spirit.”
Promoting the Use of Photovoltaic Generation
As part of its efforts to reduce greenhouse gas emissions, Pioneer is working to
incorporate photovoltaic generation into its operations. Currently, Pioneer is field
testing a new photovoltaic generation technology developed through joint research
with an Incorporated Administrative Agency, New Energy and Industrial Technology
Development Organization (NEDO).
In March 2007, we first introduced a 150kW photovoltaic generation system at our
semiconductor subsidiary, Pioneer Micro Technology Corporation. This system is
being used to supply part of the electric power needed by the subsidiary’s production
lines. In another installation, Pioneer introduced a 30kW photovoltaic generation
system at its Kawagoe Plant. This system is being used to serve the electric power
needs of the plant itself. There is a dedicated line that sends information on the
power generation status to NEDO each hour and a power generation monitor located
in the plant lobby indicates the photovoltaic amount in real time. These make it
possible to verify how they are contributing to the environment.
In this manner, the Company aims to use more clean energy sources, such as
photovoltaic generation, and to increase electric power consumption efficiency. Pioneer
will continue to proactively pursue the reduction of its greenhouse gas emissions.
Car Navigation System Supports Eco-Driving
Praised for its eco-friendly functions, Pioneer’s Cyber Navi AVIC-VH9000 won the
Chairperson’s Award, Eco-Products Awards Steering Committee, in the eco-
products category of Japan’s 5th Eco-Products Awards.
In recent years, public awareness of the need for energy efficiency and for eco-
driving to reduce the carbon dioxide emissions of automobiles has heightened
considerably. Accordingly, Pioneer has sought to introduce eco-friendly products into
its car navigation system lineup.
The Cyber Navi car navigation system enables users to benefit from improved
traffic congestion avoidance capabilities through the utilization of “Smart Loop,”
which allows knowledge sharing among drivers; display estimated fuel consumption
for each route searched; and utilize the Web service Smart Loop Drive Report, which
allows drivers to check their eco-driving status based on their driving record, thereby
supporting and helping to raise awareness of eco-driving among drivers.
In the future, Pioneer will continue to supply eco-friendly products to the market.
This will entail enhancing energy efficiency and eco-driving support services by raising
the sophistication of car navigation systems.
Received the Chairperson’s
Award, Eco-Products Awards
Steering Committee, in the
eco-products category of Japan’s
5th Eco-Products Awards