Pioneer 2009 Annual Report Download - page 12

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Driving
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10 PIONEER CORPORATION
R&D AND INTELLECTUAL PROPERTIES
Pioneer is actively engaged in all aspects of R&D, from basic research aimed at realizing new
businesses in the future to technology development aimed at adding value to existing products. At the
same time, in accordance with business portfolio realignment under its medium-term management
plan, Pioneer is prioritizing R&D themes in strategic areas. Going forward, Pioneer will conduct
R&D activities with an emphasis on R&D themes related to strategic areas, namely the car
electronics and the audio products businesses. The Company is also placing emphasis on the speed
of commercialization, giving priority to R&D themes that can be commercialized over the medium
term as well as to the discovery of new themes.
In the meantime, Pioneer considers its intellectual properties to be an important business
resource. Through strategic acquisition and exploitation of these rights, the Company is
seeking not only to support its existing businesses, but also to ensure the competitiveness of its
businesses in the future.
Mobile Network Playback Technology to Transform Car Culture
Mobile network playback technology developed by Pioneer enables people to enjoy
content stored on their home servers in their vehicles. Through the development of a
new buffer control technology, listeners and viewers can enjoy uninterrupted
streaming of their content even when the vehicle enters a tunnel or some other area
with poor mobile signal reception.
High-speed and wide-area mobile communications services are set to commence
in Japan from summer 2009. Based on these new services, car navigation systems
and other devices using this mobile network playback technology will be able to
provide seamless playback functions between people’s homes and vehicles. These
functions will allow people to view or listen to content recorded at home in their
vehicles whenever they so desire. With high-speed mobile communications services
getting under way overseas as well, the regions in which this mobile network
playback technology can be utilized will expand.
Pioneer is committed to promoting the development of vehicle network environments
and to continued R&D activities aimed at creating added value in car culture.
Music Analysis Technology Offers New Ways to Enjoy Music
The popularization of music distribution services and audio compression formats, such
as MP3, has greatly expanded the environment in which one can casually enjoy music.
For providing new ways to enjoy music, Pioneer has developed technology to
automatically analyze musical features, such as melodies, chords, and rhythms, from
the level of musical waveforms. Applying this technology, the Company is creating
new ways to search for and playback music.
This technology is already featured in Pioneer’s top-of-the-line car navigation
system, Cyber Navi. The system provides a variety of playback methods to enrich