Petsmart 2014 Annual Report Download - page 8

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for our associates, and caring for our communities. Our new customer strategy is to develop moment-making products,
services, and experiences for pet parents. We will focus on the following three initiatives:
Connecting with all pet parents in an authentic and personalized way. Through extensive and on-going customer
research, we continue to gain valuable insights into our customers' preferences and needs and we are developing solutions and
communication strategies to address them. Our emphasis on connecting with the pet parent is designed to ensure we are
relevant to our customers,
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