Pepsi 2013 Annual Report Download - page 9
Download and view the complete annual report
Please find page 9 of the 2013 Pepsi annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
1 -
2 -
3 -
4 -
5 -
6 -
7 -
8 -
9 -
10 -
11 -
12 -
13 -
14 -
15 -
16 -
17 -
18 -
19 -
20 -
21
-
22
-
23
-
24
-
25
-
26
-
27
-
28
-
29
-
30
-
31
-
32
-
33
-
34
-
35
-
36
-
37
-
38
-
39
-
40
-
41
-
42
-
43
-
44
-
45
-
46
-
47
-
48
-
49
-
50
-
51
-
52
-
53
-
54
-
55
-
56
-
57
-
58
-
59
-
60
-
61
-
62
-
63
-
64
-
65
-
66
-
67
-
68
-
69
-
70
-
71
-
72
-
73
-
74
-
75
-
76
-
77
-
78
-
79
-
80
-
81
-
82
-
83
-
84
-
85
-
86
-
87
-
88
-
89
-
90
-
91
-
92
-
93
-
94
-
95
-
96
-
97
-
98
-
99
-
100
-
101
-
102
-
103
-
104
-
105
-
106
-
107
-
108
-
109
-
110
-
111
-
112
-
113
-
114
-
115
-
116
-
117
-
118
-
119
-
120
-
121
-
122
-
123
-
124
-
125
-
126
-
127
-
128
-
129
-
130
-
131
-
132
-
133
-
134
-
135
-
136
-
137
-
138
-
139
-
140
-
141
-
142
-
143
-
144
-
145
-
146
-
147
-
148
-
149
-
150
-
151
-
152
-
153
-
154
-
155
-
156
-
157
-
158
-
159
-
160
-
161
-
162
-
163
-
164
 |
 |
7
2013 ANNUAL REPORT
combination of Pepsi and Lay’s potato chips at one major
retail chain drove increases in display inventory of approxi-
mately 40% and resulting gains in sales and share over
the holiday.
And having both foods and beverages allows us to launch
and broadly distribute new, convergent food and beverage
products — for example, foods through chilled beverage
distribution, beverages through ambient food distribution
and convergent products that “ snackify” beverages.
The Power of PepsiCo’s Portfolio for Our Customers.
The retail landscape today is more competitive than ever
before, including competition for share of the shopper’s
basket and the retail shelf. The scale, ubiquity and related
velocity of our categories make us an essential partner for
retailers, who look to PepsiCo to drive a significant share
of their growth. Our relationships with our retail partners
enable us to support the growth of our complementary
categories. For example, an existing PepsiCo beverage busi-
ness in a market can enable us to enter the snacks business
in that market.
And our broad portfolio has been a strong competitive
advantage in foodservice. The runaway success of Doritos
Locos Tacos, a culinary innovation to drive growth for a
PepsiCo foodservice customer, is just one example. Doritos
Locos Tacos have exceeded $1 billion in retail sales since
their launch in 2012. In 2013, PepsiCo won the Buffalo Wild
Wings account, giving us access to more than 1,000 loca-
tions, by demonstrating the advantages of our combined
portfolio. Foodservice customers also see the advantage
of partnering with PepsiCo because of our access to retail
partners and the option of getting foodservice customer-
inspired snacks onto the shelves in grocery stores.
The Power of PepsiCo’s Portfolio
for Our Customers
The scale, ubiquity and related velocity of our categories make us an essential
partner for retailers, who look to PepsiCo to drive a signifi cant share of their growth.
TACO BELL
“With PepsiCo’s help, we
have reinvented the crunchy
taco and expanded our
beverage line while creating
a model that has unlimited
possibilities for future
innovation.”
GREG CREED
Chief Executive Officer, Taco Bell
THE NFL
“PepsiCo is part of the fabric
of the NFL. The company
has a deep understanding
of our business, and its
portfolio of iconic brands
enables us to win together.”
ROGER GOODELL
NFL Commissioner
BUFFALO WILD WINGS
“What attracted us to
PepsiCo is its extensive
beverage and food
portfolio. We see this as
a very powerful
partnership.”
SALLY SMITH
Chief Executive Officer, Buffalo Wild Wings
TA
CO
BEL
L
THE
NFL
B
UFFAL
O
WILD WIN
GS