Pepsi 2013 Annual Report Download - page 28

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10
Available Information
We are required to file annual, quarterly and current reports, proxy statements and other information with
the U.S. Securities and Exchange Commission (SEC). The public may read and copy any materials that we
file with the SEC at the SEC’s Public Reference Room at 100 F Street, N.E., Washington, D.C. 20549.
Information on the operation of the Public Reference Room may be obtained by calling the SEC at 1-800-
SEC-0330. In addition, the SEC maintains an Internet site that contains reports, proxy and information
statements, and other information regarding issuers that file electronically with the SEC at http://www.sec.gov.
Our Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, proxy
statements and amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the
Securities Exchange Act of 1934, as amended (the Exchange Act), are also available free of charge on our
Internet site at http://www.pepsico.com as soon as reasonably practicable after such reports are electronically
filed with or furnished to the SEC. The information on our website is not, and shall not be deemed to be, a
part hereof or incorporated into this or any of our other filings with the SEC.
Item 1A. Risk Factors.
In addition to the other information set forth in this Annual Report on Form 10-K, you should carefully
consider the following factors which could have a material adverse effect on our business, financial condition,
results of operations or stock price. The risks below are not the only risks we face. Additional risks and
uncertainties not currently known to us or that we currently deem to be immaterial may also adversely affect
our business, financial condition, results of operations or stock price.
Demand for our products may be adversely affected by changes in consumer preferences or any inability
on our part to innovate or market our products effectively.
We are a global food and beverage company operating in highly competitive categories and we rely on
continued demand for our products. To generate revenues and profits, we must sell products that appeal to
our customers and to consumers. Any significant changes in consumer preferences or any inability on our
part to anticipate or react to such changes could result in reduced demand for our products and erosion of
our competitive and financial position. Our success depends on: our ability to anticipate and respond to shifts
in consumer trends, including increased demand for products that meet the needs of consumers who are
concerned with health and wellness; our product quality; our ability to extend our portfolio of convenient
foods and beverages in growing markets; our ability to develop or acquire new products that are responsive
to certain consumer preferences, including reducing sodium, added sugars and saturated fat; developing a
broader portfolio of product choices and increasing non-carbonated beverage offerings; our ability to develop
sweetener innovation; our ability to improve the production and packaging of our products; and our ability
to respond to competitive product and pricing pressures. For example, our growth rate may be adversely
affected if we are unable to maintain or grow our current share of the liquid refreshment beverage market in
North America, or our current share of the snacks market globally, or if demand for our products does not
grow in emerging and developing markets.
In general, changes in product category consumption or consumer demographics could result in reduced
demand for our products. Consumer preferences may shift due to a variety of factors, including the aging of
the general population; consumer concerns regarding the health effects of ingredients, such as 4-MeI,
acrylamide, artificial sweeteners, caffeine, high-fructose corn syrup, saturated fat, trans fats, sodium, sugar,
or other product ingredients or attributes, including genetically modified ingredients; changes in product
packaging, including convenience packaging; changes in social trends that impact travel, vacation or leisure
activity patterns; changes in weather patterns or seasonal consumption cycles; negative publicity (whether
or not valid) resulting from regulatory action, litigation against us or other companies in our industry or