PNC Bank 2015 Annual Report Download - page 8

Capturing More Investable Assets
Within our Asset Management Group, we continued to gain
traction in 2015, with average deposits increasing 15 percent
and noninterest income up more than $50 million year over
year. Since we expanded our efforts to capture more of our
existing customers’ investable assets in 2012, AMG has realized
average annual noninterest income growth of 9 percent.
New sales production was fueled in 2015 by strong referral
partnerships between PNC’s lines of business and by
continuously adapting our sales, service and insight delivery
methods to meet our clients’ evolving needs.
Despite the success of the business over the last several
years, we realized that change was required to ensure our ability to continue providing clients the quality of
service they have come to expect from PNC well into the future. As a result, we initiated within AMG one of the
most dramatic realignments of talent, products and services that any PNC business has undergone in recent
memory. Across the business, we are working to elevate our approach to risk management, enhance the client
experience and improve the employee experience. There is still work to be done, but when we are through, we
believe AMG will be more agile, efficient and poised for even greater growth.
Positioning our businesses for future growth is only
half the battle, and we have been working for a number
of years now on an aggressive effort to make internal
processes more effective and efficient as well as to
strengthen the technology backbone that supports the
company’s ability to grow.
In 2015, we took major steps to modernize our data
center strategy. Over the next three years, we will
scale down from 13 legacy centers to three state-
of-the art facilities that operate in different locations
with distinct power sources. The new data centers
are designed to protect customer data and prevent or
minimize service disruptions in the event of a disaster.
Throughout the year, we successfully conducted major
business continuity exercises simulating systems
disruptions at our New Summit data center and testing
our ability to get hundreds of applications back online
quickly and with no loss of data at our new Greenfield I
data center.
In December, we opened our Greenfield II data
center. Once that facility is fully operational this year,
Greenfield I will become the primary site from which
virtually all of our applications will be run. It will then
be linked by dark fiber cable to Greenfield II, enabling
data to flow in near real-time, thus allowing application
recovery to occur practically instantaneously and
Bolstering Critical Infrastructure and Streamlining Core Processes
In PNC’s Fusion Center, employees work 24 hours a day, seven
days a week, to monitor cybersecurity threats from around
the world and deploy appropriate defenses to help ensure the
soundness of our systems and safety of our customers’ private
data and assets. Pictured: Service Quality Specialist Allison
Kelley and Network Analyst Nick Travis
24%
Consumer
Services
26%
Corporate
Services
28%
Asset
Management
12%
Service
Charges on
Deposits
10%
Residential
Mortgage
$5.6
Billion
2015 Fee Income