OG&E 2013 Annual Report Download - page 7

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Focus on:
Industry Evolution
The utility industry is entering a period of transformation, driven
by increased cost pressures due in large part to stricter regula-
tions for environmental compliance, and needed upgrades for
aging infrastructure. Utilities also face competition in generation,
transmission and retail.
Four major industry trends have driven our strategy development
at OG&E: rising cost of electricity, declining demand, customers
wanting better interfaces and energy management tools, and
consumers’ increasing adoption of distributed generation –
smaller scale generation such as solar panels or wind turbines
on their premises.
As we monitor these trends, we’re positioning the company
to continue growing value for our customers, members and
shareholders. While our demand response programs, including
SmartHours®and commercial lighting programs, contribute to the
trend of decreasing electricity demand, they meet other strategic
objectives to remain the preferred energy source for our customers.
Just as we help customers save money on higher summer bills,
we’ll use our smart grid platform for new products and services
that will help customers with their home energy management
needs, preventing competitors in that market from getting
between us and our customers.
FOCUS FORWARD