O'Reilly Auto Parts 2009 Annual Report Download - page 9

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Re-Branding Timeline
CSK operated under four brand names – Schuck’s,
Kragen, Checker and Murray’s. As we open new
DCs and update existing facilities to the O’Reilly
system, we are converting the stores they service.
By doing so we are breaking down the 1,300 store
acquisitions in several 100 to 300 store blocks.
These conversions are going well and we expect to
be complete by the end of 2010.
O’Reilly Automotive 2009 Annual Report
7
FOURTH QUARTER
Seattle, WA
DC Opens
FIRST QUARTER
Denver, CO and
Moreno Valley, CA DCs Open
SECOND QUARTER
Salt Lake City, UT
DC Opens
FOURTH QUARTER
We will convert our acquired west coast stores as we open new distribution centers in Denver, CO
and Salt Lake City, UT and convert existing CSK centers in Moreno Valley, CA and Phoenix, AZ.
2009 2010
Our store team members participate in extensive and
ongoing training in our industry-leading programs
that emphasize customer service and superior technical
knowledge. The CSK store conversion process has given
us the opportunity to expand these educational programs
across the country to build sales and service levels in these
new western markets. Many of our veteran O’Reilly team
members have and continue to travel to converted CSK store
locations to give our new team members hands on training
on the O’Reilly store systems, our dual-market strategy, and
help instill our Live Green culture.
Equipping our people with unbeatable parts availability,
a comprehensive selection of high quality good, better
and best product assortments at competitive prices keep
O’Reilly sales in motion. Optimizing our mix of availability,
selection and price is another key ingredient to our success.
In our CSK stores, we have changed over and aligned all of
our major hard-part product categories with that of our core
O’Reilly stores. This alignment has added a much wider
breadth of hard parts selection in the acquired CSK stores,
eliminated non-automotive merchandise, and customized
each store’s inventory to fit the vehicle population for its
specific market.
“ WE REMAIN CONFIDENT AND EXCITED ABOUT THE OPPORTUNITIES
WE HAVE TO GROW MARKET SHARE ON BOTH SIDES OF THE BUSINESS
IN THE WESTERN STATES.”
Successful Store Conversions
Our store conversions are aimed at creating professional parts stores
that provide a one-stop shopping experience for our customers. We are
enhancing store-specic hard parts, eliminating non-core merchandise and
moving to our daily inventory replenishment system. Our converted stores
adopt our consistent layout with efcient, attractive front room and more
back-room space for hard parts.
O’Reilly Automotive 2009 Annual Report
7
Greg Henslee
Chief Executive Ofcer and Co-President