North Face 2013 Annual Report Download - page 19

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POWERFUL BRANDS —Outdoor & Action Sports
This is a story about a fun, happy — and some
would say magical — brand. It’s a story that
began in Antwerp, Belgium, in 1987. Featuring
stylish handbags, luggage, backpacks, totes
and accessories, the Kipling® brand is available
in more than 55 countries around the world.
And it’s a brand that benefits tremendously
from VF’s powerful global business platform.
We promise our consumers a global lifestyle
brand with bags and accessories that will lighten
their day. At the Kipling® brand, we don’t just make
bags, we make consumers happy. The spirit of the
monkey — the self-appointed mascot of fun and
adventure — touches every Kipling® bag.
Today the Kipling® brand is approaching the
$300 million annual revenue mark. And in 2013,
with revenues up 20 percent, it was VF’s fastest-
growing brand. Since we acquired the Kipling®
brand in 2004, it has delivered an 18 percent
compound annual growth rate.
20%
increase in
2013 revenues
18%
average compound
annual growth rate since
acquisition in 2004