Nautilus 2000 Annual Report Download - page 8

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Please find page 8 of the 2000 Nautilus annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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During 2000, we hired a management team to oversee the sales and marketing operations of our Nautilus retail products business. Each member
of the management team has significant industry experience and a history of sales and marketing success. Our retail product line is marketed
through specialty fitness, sporting good and other retailers domestically through a direct sales force and independent sales representatives.
Direct Sales Force
Our commercial direct sales force focuses on strengthening the market position of our existing Nautilus product line, which we sell principally
to health clubs, large hotels, assisted living facilities and the government. Additionally, as we continue to broaden our product line with
products like Nautilus Nitro commercial equipment, our direct sales force will target new market segments and, if successful, broaden our
customer base. Internationally, we market and sell our Nautilus commercial fitness products through a worldwide network of independent
distributors.
PRODUCTS
Bowflex Home Fitness Equipment
We introduced the first Bowflex home exercise machine in 1986, and since then have implemented several improvements to its design and
functionality. We now offer three different Bowflex machines and eight different models. The key feature of each Bowflex machine is our
patented "Power Rod" resistance technology. Each Power Rod is made of a solid polymer material that provides lineal progressive resistance in
both the concentric and eccentric movements of an exercise. When combined with a bilateral cable pulley system, the machines provide
excellent range and direction of motion for a large variety of strength-building exercises.
We currently offer the following Bowflex machines:
•
The Power Pro, introduced in 1993, is our best selling product. The Power Pro is available in four different models: the basic Power
Pro, the XT, the XTL and the XTLU. Each model offers over 60 different strength building exercises in one compact, foldable and
portable design and comes with a 210-pound resistance pack that can be upgraded to 410 pounds. We have also incorporated an
aerobic rowing exercise feature into the Power Pro. Prices currently range from $999 to $1,597, depending on the model and add-on
features.
•
The Motivator, introduced in 1996, is our entry-level strength training line. It is available in three different models: the basic
Motivator, the XT and the XTL. Each model offers over 40 different strength building exercises in one compact, foldable design and
comes standard with a 210-pound resistance pack that can be upgraded to 410 pounds. Prices currently range from $699 to $1,049,
depending on the model and add-on features.
•
The Versatrainer by Bowflex, introduced in 1988, is specifically designed to accommodate wheelchair-bound users. The
Versatrainer's key advantage is that it permits users to exercise while remaining in their wheelchair, which offers enhanced
independence and esteem. The Versatrainer can be found in many major rehabilitation hospitals, universities and institutions. The
Versatrainer is currently priced at $1,699.
Nautilus Commercial and Retail Fitness Equipment and Accessories
We currently offer the following Nautilus strength training equipment for the commercial market:
•
Nautilus Selectorized Equipment
The Nautilus 2ST line of commercial strength equipment offers 27 high quality, technologically advanced strength building
machines, each of which is specially designed to focus on a particular
7
2002. EDGAR Online, Inc.