Nautilus 2000 Annual Report Download - page 10

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support chamber, an air chamber within each airbed that can be electronically adjusted to regulate firmness. All queen and larger airbeds in our
Signature, Premier and Ultimate Premier Series are equipped with dual air chambers that enable users to maintain different firmness settings on
each side of the bed. We believe that variable firmness and other comfort-oriented features of our Nautilus Sleep Systems favorably
differentiate them from conventional innerspring mattresses.
We currently offer four models of our Nautilus Sleep System:
•
The Ultimate Premier Series is our top-of-the-line Nautilus Sleep System. It features dual patent pending interlocking variable
support chambers that permit users to maintain separate firmness settings on each side of the airbed. The interlocking chambers
regulate airflow and pressure to more effectively maintain support when a user changes position. The Ultimate Premier Series comes
with a removable wool blend and silk blend pillow top sleeping surface, which permits users to easily convert to a "tight top" surface
when they desire extra firmness. The Ultimate Premier Series also has an upgraded comfort layer of visco-elastic foam that conforms
to a user's body. The Ultimate Premier Series is available in seven sizes and currently ranges in price from $1,199.99 for a twin to
$1,799.99 for a California king, excluding foundation.
•
The Premier Series features dual patent-pending interlocking variable support chambers that permit users to maintain separate
firmness settings on each side of the airbed. The interlocking chambers regulate airflow and pressure to more effectively maintain
support when a user changes position. The Premier Series comes with a removable wool blend pillow top sleeping surface, which
permits users to easily convert to a "tight top" surface when they desire extra firmness. The Premier Series is available in seven sizes
and currently ranges in price from $699.99 for a twin to $1,299.99 for a California king, excluding foundation.
•
The Signature Series is designed to appeal to consumers who desire the flexibility of dual variable firmness support chambers, but at
a more affordable price. Our customers can choose between a tight top and a pillow top sleeping surface over a one and one-half inch
convoluted foam comfort layer. The Signature Series is available in seven sizes and currently ranges in price from $399.99 for a twin
to $999.99 for a California king, excluding foundation.
•
The Basic Series is our entry-level Nautilus Sleep System, which features a single, head-to-toe variable firmness support chamber and
a traditional tight-top sleeping surface over a one and one-half inch thick convoluted foam comfort layer. The Basic Series is available
in five sizes and currently ranges in price from $249.99 for a twin to $699.99 for a California king, excluding foundation.
We offer foundations that are specifically designed to support and enhance the performance of our Nautilus Sleep Systems. We advise
consumers to use our foundations because conventional box springs tend to sag and wear over time, causing an airbed to eventually mirror the
worn box spring. We believe the majority of our Nautilus Sleep System customers will order a complete sleep system, which includes both a
mattress and a foundation. Our foundations currently range in price from $199 for a twin to $399 for a California king.
NEW PRODUCT DEVELOPMENT AND INNOVATION
Direct Marketing Products
We develop direct marketing products either from internally generated ideas or, as with its Bowflex technology, by acquiring or licensing
patented technology from outside inventors and then enhancing the technology. During the evaluation phase of product development, we
evaluate the suitability of the product for direct marketing, whether the product can be developed and manufactured in acceptable
9
2002. EDGAR Online, Inc.