Nautilus 2000 Annual Report Download - page 4

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INTRODUCTION
Direct Focus,Inc. is a leading marketing company for fitness and healthy lifestyle products with a highly-effective direct business model. We
market consumer products within our direct marketing segment directly to consumers through a variety of direct marketing channels, including
spot television commercials, infomercials, print media, response mailings and the Internet.
Our principal and most successful direct-marketed product to date has been our Bowflex line of home fitness equipment. We also offer a line of
premium quality air sleep systems under the name "Nautilus Sleep Systems," which we began direct marketing on a nationwide basis in
December of 1999.
3
2002. EDGAR Online, Inc.