NEC 2009 Annual Report Download - page 31

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NEC Group Code of Conduct
(Corporate ethics and compliance)
NEC Group Core Values
(Values and guiding principles)
NEC Group Vision 2017
NEC Group Corporate Philosophy
NEC Group Charter of Corporate Behavior
Global Environment
Stakeholders
Daily work
Fiscal year management strategy
Mid-term growth plan
An information society friendly
to humans and the earth
Customers/Shareholders and Other Investors/
Business Partners/Local Communities/Employees…
Build trust
through
communication
Provide active
disclosure
and feedback
IMPLEMENTING THE NEC WAY
The NEC Way is a cohesive framework that organizes
the NEC Group’s business activities, including the
NEC Group Corporate Philosophy, the NEC Group
Vision 2017, the NEC Group Core Values, the NEC
Group Charter of Corporate Behavior and the NEC
Group Code of Conduct. By implementing The NEC
Way, we are determined to continue a myriad of
environmental and social contribution activities to
ensure the sustainable development of society and
the NEC Group.
NEC’S CORPORATE SOCIAL RESPONSIBILITY
Telehealth consultations at the Crown Prince Hospital,
Chiang Khong
NEC considers CSR (Corporate Social Responsibility) initiatives to be
inseparable from business activities. NEC seeks to realize “an information
society friendly to humans and the earth,” as set forth in the NEC Group
Vision 2017. To this end, every employee rigorously observes business ethics
and compliance standards, while practicing the NEC Group Core Values.
We are committed to improving our corporate activities by actively disclosing
information on the results of our CSR initiatives and related issues to all
stakeholders. Through this process, we aim to contribute to the sustainable
development of society as a whole and the NEC Group.
WiMAX SYSTEM FOR HOSPITALS DELIVERED
TO REALIZE TELEHEALTH SERVICES IN
THAILAND
NEC won an order to supply a WiMAX system to
realize telehealth services from the Crown Prince
Hospital Foundation, a charitable foundation that
operates more than 20 hospitals in regional areas of
Thailand. WiMAX is a next-generation wireless broad-
band communications system. NEC installed a
WiMAX system at the Crown Prince Hospital in
Chiang Khong, a town located in northern Thailand.
The new system enables the provision of telehealth
services to three Primary Care Units (PCUs) within a
five-kilometer radius from the hospital via high-quality
TV phones and video links. People in this mountain-
ous region, where basic infrastructure such as roads
and transportation is still underdeveloped, can now
receive high-quality medical examinations at a nearby
PCU without visiting the hospital.
29
NEC CORPORATION
Annual Report 2009