Mercedes 2001 Annual Report Download - page 21

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Executive Automotive Committee 17
Standardization and exchange of components. Under
the leadership of the EAC, interdisciplinary component
teams of development engineers and purchasing man-
agers have already identified numerous components
which can be bought or made in larger numbers in
the future, and which will therefore be significantly
cheaper. These include electronic control units,
batteries and fuel pumps.
A good example of the cross-divisional exchange
of components is the Mercedes-Benz five-speed auto-
matic transmission, which will be used in a modified
form in Chrysler Group vehicles and for this purpose
will be produced at a new gearbox plant in Indiana,
USA, starting in the year 2004.
A product example is the Chrysler Crossfire, in
which Mercedes-Benz components are also used. In
this case in particular, a crucial condition was that the
interests of both brands, Chrysler and Mercedes-Benz,
were fully taken into consideration.
Coordination of sales and marketing activities. Cross-
divisional, regional strategies are being developed
together with representatives of our global sales and
marketing organizations.
An important goal here is to investigate possibili-
ties for standardization, while determining which areas
have to remain unique for reasons of brand identity or
to protect our customers’ interests. Some of the issues
to be dealt with are the further development of the
distribution network, the organization of after-sales
and service activities, and customer communication.
The coordination of sales and marketing activities is
one of the main tasks of the EAC for 2002.
Continued implementation in 2002. The EAC has
already proven its worth as a central platform for the
implementation of our strategy of encouraging the in-
tensive exchange of technologies, innovations, compo-
nents and processes within the Group. In this way we
can continuously improve our cost position and quality
standards, and ultimately also the attractiveness of our
products for the customers of DaimlerChrysler.
With this goal in mind, the EAC will successfully
continue its work in the year 2002.
The role of the EAC within DaimlerChrysler
The EAC four major areas of work
Areas for cross-divisional synergies
initiatives
for the future
Groundbraking
Divisions
Mercedes-Benz
Passenger
Cars & smart
Hubbert
Chrysler Group
Zetsche
Commercial
Vehicles
Cordes
Mitsubishi
Motors
Corporation
Bischoff
Board of Management
Corporate
Development
Grube
Mitsubishi
Motors
Corporation
Commercial
Vehicles
Chrysler Group
Schrempp
Hubbert
EAC
Mercedes-Benz
Passenger
Cars & smart
Product
portfolio
Technology
Cross-divisional coordination of
Executive Automotive Committee
Production
capacities/Pur-
chasing & supply
Sales
and marketing
organization
Out of this assessment the EAC initiated various projects to realize cross-divisional effects
Car
Speciality
SUV
Sports tourer
Multi Purpose Vehicle
Van
Pickup
FWD manual
Manual RWD/4WD
Automatic RWD
Automatic FWD
IL-4 gasoline
Chassis
Exterior
Interior
Electronics
Powertrain Commodities
Products