Mercedes 1998 Annual Report Download - page 5

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OUR PURPOSE
is to be a global provider of automotive and transportation
products and services, generating superior value for our customers,
our employees and our shareholders.
OUR MISSION
is to integrate two great companies to become a world enterprise
that by 2001 is the most successful and respected automotive and
transportation products and services provider.
We will accomplish this by constantly delighting our customers with
the quality and innovation of our products and services, resulting from
the exellence of our processes, our people and our unique portfolio
of strong brands.
Chairmen's Letter 2
Board of Management 8
The Merger 10
People of DaimlerChrysler 12
Brands and Products 14
Business Review 18
The DaimlerChrysler Shares 22
Outlook 24
Operating Activities 26
DaimlerChrysler Worldwide 48
Research and Technology 50
DaimlerChrysler and the Environment 52
Human Resources 54
Analysis of the Financial Situation 56
Financial Statements 66
Supervisory Board 112
Report of the Supervisory Board 114
Major Subsidiaries 116
Five-Year Summary 118
Addresses/Information 119
CONTENTS
50
75
100
125
150
989796
Consolidated Revenues
in Billions of g
Operating Profit
in Billions of g
2
4
6
8
10
989796
2
3
4
5
6
989796
Earnings per Share*)
in €
*) Adjusted for non-recurring items.