Mercedes 1998 Annual Report Download - page 18

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MERCEDES-BENZ Around the world, the Mercedes
star is the symbol for automobiles of the highest quality
and safety. The reputation of Mercedes-Benz cars and
their proverbial values are the result of more than 110
years experience of automobile making. Diesel-engine
passenger cars, crash crumple zones, power steering,
antilock brakes and the Electronic Stability Program
(ESP) are among the trailblazing developments to
hit the street first in a car with the star. Today, a wider
range than ever is offered in 190 countries under the
Mercedes-Benz brand.
The latest members of the family are the M-Class
sport-utility vehicle, the successful off-roader with
typical Mercedes road qualities, and the innovative
A-Class with its revolutionary space and safety concept.
Mercedes-Benz is demonstrating with the new S-Class
not only the capability to produce innovative and
technically brilliant products, but also elegance and
dynamism.
SMART With the smart city coupe, DaimlerChrysler is
establishing a new brand with innovative technology in
a new market segment. The smart is the intelligent and
future-oriented response to urban transport require-
ments, optimum use of resources and integrated traffic
concepts. The smart brand represents a highly individu-
alistic and unusual product that makes a statement
through its technical expertise and design concept.
With an exterior length of only 2.5 meters (8 feet,
2 inches), the smart needs minimum road space, yet
gives two occupants a high degree of safety and the
spacious feel of a large sedan. The smart is produced in
a completely new industrial park in Hambach, France.
14
BRANDS & PRODUCTS
Brands & Products