Mercedes 1998 Annual Report Download - page 20

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THE COMMERCIAL VEHICLES AND BUSES OF THE
MERCEDES-BENZ, SETRA, FREIGHTLINER AND
STERLING BRANDS In the market for commercial
vehicles and buses, DaimlerChrysler is active worldwide
with four brands: Mercedes-Benz, Setra, Freightliner
and Sterling. The company is a market leader in Europe,
North America and Latin America. In the segments for
trucks over six tons and buses over eight tons, Daimler-
Chrysler is number one in the world.
DaimlerChrysler is represented in the European market
for commercial vehicles by the Mercedes-Benz brand,
and for buses by Mercedes-Benz and Setra.
The range of vehicles extends from vans of two tons and
above to buses, commercial vehicles and heavy-duty
trucks. The current strategy envisages the addition of a
city delivery vehicle -- a move that would make Daimler-
Chrysler a genuine full-line supplier within Europe.
Freightliner Corporation is number one in North Ameri-
ca for heavy-duty trucks. The company is based in Port-
land, Oregon, and manufactures commercial vehicles at
locations in the United States, Canada and Mexico. In
addition, DaimlerChrysler also manufactures trucks for
use in delivery, construction and long-distance hauling
under the brand name Sterling.
DaimlerChrysler produces locally built and developed
products in the Asia-Pacific region, which represents
the world’s largest market for commercial vehicles. It is
also the market with the greatest potential in the
coming years.
Together with its commercial vehicle brands, Daimler-
Chrysler also manufactures a full range of components,
including complete powertrains.
DAIMLERCHRYSLER SERVICES With headquarters
in Berlin, DaimlerChrysler Services AG (debis) has its
main activities in the business units Financial Services,
IT Services and Telecom.
By combining the Chrysler Financial Company L.L.C.
and debis financial activities DaimlerChrysler Services
is now the world´s fourth-largest provider of financial
services outside the banking and insurance sector.
Through the continuous improvement of existing
business concepts and the development of new ones,
DaimlerChrysler Services is strengthening its market
position further with a strategy of internationalization.
All business units are penetrating new markets
worldwide.
16
BRANDS & PRODUCTS
Brands & Products