Mattel 2009 Annual Report Download - page 109

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Geographic Information
The tables below present information by geographic area. Revenues are attributed to countries based on
location of customer. Long-lived assets principally include goodwill, property, plant, and equipment, net, and
identifiable intangibles, net.
For the Year
2009 2008 2007
(In thousands)
Revenues
United States ............................................... $3,176,009 $3,319,202 $3,387,593
International:
Europe ................................................ 1,442,473 1,689,728 1,797,278
Latin America .......................................... 860,492 978,828 912,088
Asia Pacific ............................................ 267,392 286,049 275,123
Other ................................................. 187,958 212,215 220,852
Total International ........................................... 2,758,315 3,166,820 3,205,341
Gross sales ................................................. 5,934,324 6,486,022 6,592,934
Sales adjustments ........................................... (503,478) (568,020) (622,844)
Net sales .................................................. $5,430,846 $5,918,002 $5,970,090
December 31,
2009 2008
(In thousands)
Long-Lived Assets
United States .......................................................... $1,038,418 $1,079,720
International .......................................................... 706,278 684,018
Consolidated total ...................................................... $1,744,696 $1,763,738
Major Customers
Sales to Mattel’s three largest customers accounted for 40%, 38%, and 41% of worldwide consolidated net
sales for 2009, 2008, and 2007, respectively, as follows:
For the Year
2009 2008 2007
(In billions)
Wal-Mart .................................................................. $1.0 $1.1 $1.1
Toys “R” Us ................................................................ 0.7 0.7 0.7
Target ..................................................................... 0.5 0.5 0.6
The Mattel Girls & Boys Brands US and Fisher-Price Brands US segments sell products to each of Mattel’s
three largest customers. The International segment sells products to Wal-Mart and Toys “R” Us. The American
Girl Brands segment sells its children’s publications to Wal-Mart and Target.
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