Mattel 2009 Annual Report Download - page 106

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None of the claims in the five proposed class actions has been served on Fisher-Price and all of the proposed
class actions are at a preliminary stage.
Note 15—Segment Information
Description of Segments
Mattel’s operating segments are separately managed business units and are divided on a geographic basis
between domestic and international. Mattel’s domestic operating segments include:
Mattel Girls & Boys Brands—including Barbie®fashion dolls and accessories (“Barbie®”), Polly
Pocket®, Little Mommy®, Disney Classics®, and High School Musical®(collectively “Other Girls
Brands”), Hot Wheels®, Matchbox®, Battle Force 5™, Speed Racer®, and Tyco R/C®vehicles and
play sets (collectively “Wheels”), and CARS™, Radica®, Toy Story®, Max Steel®, Speed Racer®,
Batman®, and Kung Fu Panda®products, and games and puzzles (collectively “Entertainment”).
Fisher-Price Brands—including Fisher-Price®, Little People®, BabyGear™, and View-Master®
(collectively “Core Fisher-Price®”), Sesame Street®, Dora the Explorer®, Go Diego Go!®, and See ‘N
Say®(collectively “Fisher-Price®Friends”), and Power Wheels®.
American Girl Brands—including Just Like You®, the historical collection, and Bitty Baby®.
American Girl Brands products are sold directly to consumers via its catalogue, website, and
proprietary retail stores. Its children’s publications are also sold to certain retailers.
Additionally, the International segment sells products in all toy categories, except American Girl Brands.
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