Mattel 2008 Annual Report Download - page 28

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Please find page 28 of the 2008 Mattel annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Performance Graph
The following graph compares the performance of Mattel common stock with that of the S&P 500 Index
and the S&P 500 Consumer Staples Index. The Cumulative Total Return listed below assumes an initial
investment of $100 on December 31, 2003 and reinvestment of dividends.
Comparison of Five Year Cumulative Total Return
Mattel, Inc., S&P 500, and S&P 500 Consumer Staples Index
Mattel, Inc. S&P 500 Consumer Staples Index
S&P 500
S&P 500 $89.82
Mattel, Inc. $98.09
S&P 500 Consumer
Staples Index $123.92
20082003 2004 2005 2006 2007
0
50
100
150
200
DOLLARS
Cumulative Total Return 2004 2005 2006 2007 2008
Mattel, Inc. ................................................ $103.48 $ 86.65 $127.67 $111.50 $ 98.09
S&P500 .................................................. $110.74 $116.09 $134.21 $141.57 $ 89.82
S&P 500 Consumer Staples ................................... $108.09 $111.93 $128.03 $146.16 $123.92
24