Mattel 2008 Annual Report Download - page 105

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Geographic Information
The tables below present information by geographic area. Revenues are attributed to countries based on
location of customer. Long-lived assets principally include goodwill, property, plant, and equipment, net, and
identifiable intangibles, net.
For the Year
2008 2007 2006
(In thousands)
Revenues
United States ............................................... $3,319,202 $3,387,593 $3,419,067
International:
Europe ................................................ 1,689,728 1,797,278 1,544,541
Latin America .......................................... 978,828 912,088 739,941
Asia Pacific ............................................ 286,049 275,123 239,597
Other ................................................. 212,215 220,852 214,888
Total International ........................................... 3,166,820 3,205,341 2,738,967
Gross sales ................................................. 6,486,022 6,592,934 6,158,034
Sales adjustments ........................................... (568,020) (622,844) (507,878)
Net sales .................................................. $5,918,002 $5,970,090 $5,650,156
December 31,
2008 2007
(In thousands)
Long-Lived Assets
United States .......................................................... $1,079,720 $1,079,921
International .......................................................... 684,018 665,067
Consolidated total ...................................................... $1,763,738 $1,744,988
Major Customers
Sales to Mattel’s three largest customers accounted for 38%, 41%, and 43% of worldwide consolidated net
sales for 2008, 2007, and 2006, respectively, as follows:
For the Year
2008 2007 2006
(In billions)
Wal-Mart .................................................................. $1.1 $1.1 $1.1
Toys “R” Us ................................................................ 0.7 0.7 0.8
Target ..................................................................... 0.5 0.6 0.5
The Mattel Girls & Boys Brands US and Fisher-Price Brands US segments sell products to each of Mattel’s
three largest customers. The International segment sells products to Wal-Mart and Toys “R” Us. The American
Girl Brands segment sells its children’s publications to Wal-Mart and Target.
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