Mattel 2001 Annual Report Download - page 6

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our most prized
competitive
advantage. While
our workforce was
smaller in 2001,
and has been further reduced in 2002,
we have enhanced employee development
with performance tracking, leadership
classes, global employee
surveys and follow-up
action plans. The result
is a smaller, and we
believe, more
productive workforce.
Finally, our progress
continues in the important areas of
corporate governance and social responsi-
bility. We strengthened our Board of
Directors with the addition of G. Craig
Sullivan, Chairman and Chief Executive
Officer of The Clorox Company and
Kathy Brittain White, Executive Vice
President and Chief Information Officer
of Cardinal Health, Inc. in 2001. These
well-respected, highly successful business
leaders add invaluable new perspectives
to board discussions.
We continued to
improve the commu-
nities where Mattel
employees live and
work. We provided
the time, talent and
resources needed to
build a children’s hos-
pital in Tijuana, Mexico, several elementary
schools in Indonesia and a daycare center
in China. Here in the U.S., construction of
the new, world-class Mattel Children’s
Hospital at the University of California,
Los Angeles is underway thanks to the gen-
erosity of the Mattel Children’s Foundation.
Our work with the Mattel Independent
Monitoring Council
(MIMCO) is another
source of great
pride. Since 1997,
MIMCO has devel-
oped standards for
and audited the
working conditions
and welfare of our manufacturing employ-
ees around the world. In 2001, MIMCO
broadened its reach by advising and
assisting Mattel’s suppliers in an effort to
improve the lives of more people who
are associated with Mattel’s products.
While we have successfully begun to turn
around Mattel’s performance, there still is
much work ahead of us. First-rate compa-
nies consistently perform well and that is
what we intend to do.
Last year, the inculcation of our vision
allowed us to refocus on what we do better
than any other company in the world –
design, manufacture and market the most
innovative toys. While our vision of being
the "world’s premier toy brands for today
and tomorrow" remains unchanged, our
mindset for 2002 is progressing from
“refocus” to “optimize.” We will accom-
We have invested
in the people of Mattel,
whose talents provide
our most prized
competitive advantage.
4