Louis Vuitton 2006 Annual Report Download - page 7

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The birth of the Louis Vuitton Foundation for
Creation is the natural culmination of LVMH's
sixteen-year commitment to promote culture, heritage and contemporary
creation. It was announced by Bernard Arnault on October 2, 2006, in the
presence of Paris Mayor, Bertrand Delanoë, and French Minister of Culture
and Communication, Renaud Donnedieu de Vabres. Even more than
a culmination, this project marks a new stage in the Group's patronage
program, adding a new dimension and creating a permanent framework.
A new cultural and artistic center, the Louis Vuitton Foundation
for Creation will help to develop, introduce and promote the understanding
of creation in the broadest sense to a very large audience. In line with
the LVMH patronage approach, the Foundation will conduct large-scale
international projects that combine classicism and modernity, tradition
and innovation in order—and this defines the originality of the project—
to place contemporary creation in historical perspectives, particularly
those of the 20th century.
The Foundation will radiate from an exceptional location in Paris,
in the heart of the Jardin d’Acclimatation, from a building that will
be emblematic of 21st century architecture, designed by Frank Gehry,
one of the greatest architects of our time, whose exceptional creativity
is admired throughout the world.
"This is a major decision for the world of Art and I am enthusiastic about designing
a magnificent vessel in Paris that will symbolize France’s devotion to culture."
Frank Gehry
LVM H 2 0 0 6
05