Louis Vuitton 2006 Annual Report Download - page 49

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4,000 euros. The growth was driven by the
strengthening of iconic lines, particularly Aqua-
racer, Link, Carrera and Monaco, and by two
major innovations, the Monaco 69 and the
Carrera Calibre 360, the only mechanical chro-
nograph able to measure one hundredth of a
second, which received the Grand Prix de lHor-
logerie de Genève.
The advertising campaign, which utilizes Ambas-
sadors, star athletes or celebrities selected for
their personality and activity, effectively supports
the image and fame of TAG Heuer: Tiger Woods,
Uma Thurman, Brad Pitt, Maria Sharapova,
Fernando Alonso, Steve McQueen, Jeff Gordon
in the United States and Shah Rukh Khan in
India make up a unique team that embodies pres-
tige and performance.
The women’s versions
of TAG Heuer’s Link
and Aquaracer product
lines are becoming
increasingly successful.
Once again crowned
for its innovation capacity:
the TAG Heuer Carrera
Calibre 360 Chronograph
received the very
prestigious Grand Prix
d’Horlogerie de Genève,
in the Sports Watch
category.
On November 9, 2006, an independent
international jury composed of experts,
journalists, retailers and watch historians
declared the TAG Heuer Carrera Calibre 360
to be the “Sports Watch of 2006”
at the 6th Grand Prix d’Horlogerie de Genève.
That fourth prize won by TAG Heuer in just
six years (“Design” in 2002 and 2004,
“Montre Dame” in 2005) recognizes
an ability to innovate that is unique in the
watch industry and confirms TAG Heuer’s
position among the most recognized luxury
watch brands.
WATCHES & JEWELRY
LVM H 2 0 0 6
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