Lifetime Fitness 2004 Annual Report Download - page 7
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By providing such a comprehensive array of services,
programs, products and innovative workout and
recreation spaces, we appeal to a much broader market
than traditional gyms or clubs. This allows us to achieve
strong market penetration quickly. Our centers also foster
an emotional connection that promotes loyalty and
generates extensive, no-cost, word-of-mouth marketing.
The Life Time Fitness experience begins the minute
people walk through the door. Our centers welcome
and embrace them with luxurious surroundings and
provide a rich set of health and fitness programs and
services. For example, with a Fitness Membership at
our typical current model center, members have access
to hundreds of state-of-the-art cardiovascular and
resistance machines, large indoor and outdoor aquatics
centers with waterslides, climbing walls, free towels
and lockers, free group fitness classes, free childcare
in our large, interactive child center, free seminars,
spa and massage services, a cafe with nutritious food
and much more. All of this is available under one roof
and at a price that rivals that of a traditional gym.
TYPICAL CURRENT MODEL CENTER:*
Land 10+ acres
Building Size 105,000+ square feet
Team Members 270
Target Membership 11,500
Average Investment $22.5 million
*17 of the 39 Life Time Fitness centers are current model centers and
13 are other large format centers.