Lifetime Fitness 2004 Annual Report Download - page 5

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food and supplements at our LifeCafe or consult with
a registered dietitian. They can be pampered at our
on-site LifeSpa. And they can train for and participate in
athletic events, such as our world-class Life Time Fitness
Triathlon — another motivational opportunity to set and
achieve their fitness goals. These abundant offerings
combine to make Life Time Fitness a unique value.
Our centers also are extremely convenient. The
majority are open 24 hours a day, seven days a week.
Memberships offer a wide range of services, programs
and conveniences for all ages and fitness levels —
so exercise and recreation time don’t have to take
away from family time, but in fact, contribute to it.
In addition, there are no long-term contracts and
membership is month-to-month with an initial
30-day money-back guarantee.
Members told us the look and feel of the center was
an important part of their fitness experience. They
want their club to be friendly, inviting, functional and
innovative. That’s why Life Time Fitness centers look
and feel more like resorts than workout gyms. Most
feature stunning architecture with grand open spaces,
limestone floors, natural wood lockers and granite
countertops. The result? Members don’t feel like they
have to be here; they want to be here — and that
means they return again and again, and recommend
Life Time Fitness to friends and family.
Members continue to influence Life Time Fitness
offerings through surveys, focus groups and suggestion
boxes. We regularly test new ideas. If they prove
valuable, we roll them out nationally using our
systematic training and implementation processes.
Continually seek the member point of view
Provide a pleasant environment
where members want to be