Lifetime Fitness 2004 Annual Report Download - page 4
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Give members the experience and value they desire
Life Time Fitness was built and continues to evolve
based on what members desire in the ultimate health
and fitness center. By delivering the comprehensive
services and amenities members want at a compelling
value, we drive satisfaction levels, membership retention
and growth. We work hard to earn our members’
business each and every month — and it shows in
our company performance.
With Baby Boomers aging, obesity and chronic disease
rising at alarming rates, and health care costs escalating,
many Americans have established — or renewed — their
commitment to health and fitness. Members want to be
more active, eat healthier and feel better. But healthy
activities have to be convenient and enjoyable. Among
the top reasons people cite for not exercising are lack
of time and boredom.
Life Time Fitness makes it easier for members to live an
active and healthy way of life. Our centers have evolved
into four-in-one destinations with sports and athletics,
professional fitness, family recreation, and resort and spa
services. There’s something for each member of the family
and enough variety to keep exercise fun and energizing.
Our unique offerings extend beyond exercise to include
holistic education, nutrition, relaxation and motivational
services, products and programming. For example,
members can read in-depth articles on achieving a
healthy lifestyle in our Experience Life magazine, or
attend free seminars to learn even more. At most
centers, they can improve their diet with nutritional
“Life Time Fitness is more than a place to go for exercise.
It is a community that offers a positive focus toward life
and delivers a range of healthy activities for my entire
family. Instead of saying we’re going to the gym, we
always say we’re going to Life Time Fitness. It’s about
being healthy. What better thing to teach our children?”
Britt Booher, Life Time Fitness Member; Gilbert, Arizona
Make it easy and enjoyable for members
to be healthy — in mind, body and spirit