LeapFrog 2010 Annual Report Download - page 85
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LEAPFROG ENTERPRISES, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(In thousands, except per share data)
The table below shows certain information by segment for the years ended December 31, 2010, 2009 and 2008.
Years Ended December 31,
2010 2009 2008
Net sales:
United States ............................................... $344,296 $306,472 $363,396
International ................................................ 88,268 73,362 95,663
Totals ................................................. $432,564 $379,834 $459,059
Income (Loss) from operations:
United States ............................................... $ (3,022) $ (18,506) $ (55,854)
International ................................................ 10,827 10,093 (4,350)
Totals ................................................. $ 7,805 $ (8,413) $ (60,204)
Total assets:
United States ............................................... $231,593 $251,221 $245,885
International ................................................ 61,887 54,774 60,188
Totals ................................................. $293,480 $305,995 $306,073
In 2010, 2009 and 2008, no countries other than the United States accounted for 10% or more of LeapFrog’s
consolidated net sales. LeapFrog attributes sales to non-United States countries on the basis of sales billed by
each of its foreign subsidiaries to its customers. For example, the Company attributes sales to the United
Kingdom based on the sales billed by its United Kingdom-based foreign subsidiary, LeapFrog Toys (UK)
Limited, to its customers. Additionally, the Company attributes sales to non-United States countries if the
product is shipped from Asia or one of its leased warehouses in the United States to a distributor in a foreign
country.
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