LeapFrog 2010 Annual Report Download - page 4

• We introduced new content on many new subjects and in new form factors. We expanded our content
in interactive reading and mobile learning well beyond the traditional ABCs and 1-2-3’s to include a wide
variety of subjects such as science, geo-literacy, languages, music, and social studies. We also o ered
unique form factors such as interactive maps of the U.S. and the world for Tag as well as e-Books and digital
apps for Leapster Explorer.
• We launched 12 new stand-alone learning toys in our biggest ever learning toy launch. Most important
was My Own Leaptop™, a strategic and connected product that introduced consumers to our Learning Path
ecosystem. My Own Leaptop was awarded the Infant/Toddler Toy of the Year Award from the TIA.
• We expanded our Learning Path connections beyond just parents. Now grandparents, aunts, uncles, friends,
and anyone committed to a child’s development can participate in this connected learning experience.
2011 and Beyond
As we look ahead, LeapFrog has a great platform for growth. Our strategy and core competencies are aligned
with today’s trends in children’s technology, learning, and entertainment. With our culture of innovation,
education, entertainment, and product excellence, we will continue to strengthen our already robust product
portfolio and leading brand, expand our Learning Path reach and capabilities, and further extend our presence
internationally. Importantly, we will continue to focus our e orts on driving higher operating margins through
increased content sales, improved product costs, and the leveraging of our e cient operating structure. These
initiatives will be driven by our proven and talented team that has a passion for developing products that
educate and entertain children while also creating value for our stakeholders.
Making learning fun is central to what we do and who we are. LeapFrog was built on a heritage of creating fun
interactive products with strong educational credibility. Every platform, toy, book, game, and piece of content
we make is designed to Educate (by teaching curriculum fundamentals), Enlighten (by illuminating the way),
and Entertain (by being fun, engaging, and stimulating). Our ability to create these unique LeapFrog Experiences
is what makes us a favorite brand among parents and children.
Our products are designed to create Aha! learning moments that produce joy for children and a sense of pride
for their parents. We recognize that parents are at the heart of the exponential growth in social networking,
and they love to share the joy of their children’s breakthrough learning moments with family and friends. All
of our product and content innovations are directed toward the goal of helping children have more winning
moments and providing parents the opportunity to celebrate their children’s successes, including the ability to
post their children’s creations and learning successes on popular social networking sites.
In 2011 and beyond, we will continue to build our product portfolio with the global launch of innovative
new platforms, content, and toys that are aligned with cutting-edge trends in technology, education, and
entertainment. Some of the innovation that we’ll be introducing in 2011 includes:
• LeapPad Explorer™, a breakthrough, multifunctional learning tablet that introduces the next generation
of learning, digital reading, and personal creativity for children ages four and up. LeapPad Explorer is like an
adult tablet but with endless fun experiences for kids that can ignite their imaginations and learning while
also handling rough-and-tumble play. LeapPad Explorer will have a brilliant fi ve-inch color touch screen,
o er more than 100 learning games, videos, e-Books, and fl ash card sets, and have a built-in camera, video
recorder, microphone, story studio, art studio, and creativity center.
• Propriety LeapFrog Character Content—We recognize the value of owned content and the ability it
provides to support multiple platforms, including our own learning platforms and the massive smart phone
and tablet markets. Over the last several years, we have built popular character brands in the LeapFrog
portfolio including Scout, Violet, Mr. Pencil™, Pet Pals, and our frog characters. In 2011, we will o er our
character content across multiple platforms. Our character portfolio will also expand with the launch of
LeapFrog Annual Report 2010