LeapFrog 2002 Annual Report Download - page 19

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Please find page 19 of the 2002 LeapFrog annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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SchoolHouse
Our SchoolHouse division, part of our Education and Training group, offers supplemental school curriculum
programs that incorporate our proprietary technology platforms and research-based instructional principles. Our
flagship SchoolHouse product is the Literacy Center, a curriculum for reading instruction with pre-K,
kindergarten and grade 1+ editions. The curriculum has been designed to meet state and federal standards for
instruction in language development, phonemic awareness and phonics, and has already been adopted and listed
as an approved, standards-based supplemental reading curriculum in certain grade levels in seven states and one
region, including California, Illinois and New York City. The program includes whole-class instruction with
small-group and individual work using our LeapPad platform outfitted with headphones, our LeapDesk and
LeapMat interactive products and an array of posters, books and sing-along music for the classroom. We have
developed a series of more than 170 interactive LeapPad books and over 290 activity cards specifically designed
for use with our SchoolHouse products available for U.S. schools. These interactive books generally focus on
specific skills that are the building blocks of reading, such as phonemes, phonics and sentence structure. We offer
manuals to help teachers incorporate the books, activity cards and other materials into an effective lesson plan.
Some packages include backpacks to encourage students to take their LeapPad platforms home for additional
practice and parental involvement.
We recently launched our LeapTrack system and our Language First! program. The LeapTrack system is an
instructional management system using the LeapPad platform, re-writable flash memory cartridges, a LeapPort
cartridge station and a CD-ROM-based computer program to assess students in kindergarten through 5th grade.
Test results are uploaded from the LeapPad platform via the re-writable flash memory cartridge to the
management system for immediate scoring and evaluation. These tests correspond to state standards, giving
teachers an early opportunity to monitor the performance of their students in these areas. Based on each student’s
individual results, the system then prescribes instructional content for the student, which is available for
immediate download via the re-writable flash memory cartridge for use on the LeapPad platform. The LeapTrack
system includes 12 LeapPad or Quantum Pad platforms for the classroom and has a list price of approximately
$3,000 for individual classroom kits.
Our Language First! Program is an English Language Development program, also referred to as English as a
second language or ESL, for grades K-2. Our Language First! Curriculum is designed to help teach English to
children for whom English is not their primary language through the use of 36 interactive LeapPad books. Over
the past few years, many states and school districts have moved away from bilingual education for non-English
speakers in favor of English immersion programs. The Language First! program is designed to help children to
gain these required language skills.
Finally, in October 2002, we introduced the Ready, Set, Leap! curriculum program for the pre-K market.
The scope and sequence of the Ready, Set, Leap! curriculum cover subject matter in language and early literacy,
mathematics, social studies, fine arts, health and safety, and personal and social development, as well as physical
development. This research-based program uses LeapFrog SchoolHouse’s award-winning interactive platforms,
including the LeapPad platform, the LeapDesk workstation, the LeapMat learning surface, and the Imagination
Desk learning system, to create a multisensory, hands-on learning experience.
International
Our international strategy includes the creation of LeapFrog and Quantum Leap products in foreign
languages as well as marketing English-language products as tools for learning English as a foreign language. As
of December 31, 2002, our products had been marketed and sold in five languages and more than 12 countries,
including the United Kingdom, Canada and Japan. We currently sell our Imagination Desk, My First LeapPad
and LeapPad platforms in countries where we have created content for our platforms in the local language. We
have created Queen’s English content for the U.K. market and have developed a variety of our content in other
languages, including French, Japanese and Spanish. In March 2002, we began selling our LeapPad platform to
the consumer market in Japan under the CoCoPad brand name through our relationship with Sega Toys. Also in
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