LeapFrog 2002 Annual Report Download - page 18

Download and view the complete annual report

Please find page 18 of the 2002 LeapFrog annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 104

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104

Fun-Damentals: Curriculum-based books that focus on development in academic subjects such as
geography, math and science and a grade-based series of three books that provides children with
information on skills essential to the 3rd, 4th and 5th grades.
Great Reader: Encourages reading and builds on more complex reading skills such as
comprehension.
Above and Beyond: Introduces new subjects to children including the arts, culture and music.
15 books are currently available.
iQuest interactive handheld
Our iQuest interactive handheld was initially created specially to assist children in studying for tests at the
middle school level. We have created outlines, review games and tips for over 200 major textbooks used in 5th
through 8th grade social studies, science and math classes.
Content Library
5th through 8th grades and high school
Initial U.S. launch: Summer 2001
Each iQuest handheld comes pre-loaded with a 40,000 word pocket version of the Merriam-Webster
dictionary and a cartridge with over 1,000 basic fact questions created in conjunction with The
Princeton Review, as well as a program that lets children input addresses and phone numbers.
Through our Internet website using our Mind Station connector, as of December 31, 2002, members of
our Never-Ending Learning Club were able to download to the iQuest over 7,000 chapter outlines and
test questions from over 200 textbooks used in schools across the country by the end of 2002. We also
had cartridges containing this content available at retail by the end of 2002.
In November 2002, we launched our line of test preparatory materials licensed from Kaplan, so that
students can use their iQuest handheld to study for the PSAT, SAT and ACT standardized tests. The
workbook and corresponding content cartridge is available at retail stores as well as over the Internet
using our Mind Station connector.
Stand-Alone Products
Our more than 35 stand-alone educational products are designed for children who are too young to use our
platforms effectively. These stand-alone products help develop fine motor skills and color, sound and letter
recognition. These products are generally affordable and simpler to localize for foreign markets than our platform
and content suites. Some of our more popular current products for infants and toddlers include:
LeapStart Learning Table — a learning table designed to refine motor skills, introduce letters and
numbers and encourage development;
Leaps Phonics Railroad — a train set designed to teach the alphabet and phonics; and
Pretend and Learn Shopping Cart — an interactive shopping cart designed to teach colors, simple math
concepts and food facts, and encourages open-ended and imaginative play.
For older children, our Explorer globe is an interactive, touch-sensitive globe utilizing our NearTouch
technology that introduces interesting facts about continents, countries, capitals, currency and more. In the fourth
quarter of 2002, we introduced a globe designed specifically for very young children.
13