Kimberly-Clark 2007 Annual Report Download - page 8

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From the opening of our Innovation Design Studio in Neenah,
Wisconsin, to our new Innovation Center-Asia in South Korea (pictured),
Kimberly-Clark is focused on bringing the best health and hygiene
solutions to customers, shoppers and users. Taking our cue from each of
these stakeholder groups, we launched a parade of innovations across
our businesses in 2007. These innovations ran the gamut from the
softness improvements made to the Scott and Cottonelle brands of
bath tissue to the Huggies Jeans diapers we introduced in Israel and
Turkey. Identical in performance to regular Huggies diapers, our jeans
diapers sport a stylish denim look that allows babies to leave their
Recognizing that good oral hygiene helps reduce the risk of ventilator-
associated pneumonia, K-C Health Care recently introduced its
KimVent 24-Hour Oral Care Kit. Designed for the hospital bedside, the
kit’s individual packs allow caregivers to choose the right tool at the
right time based on the patient’s needs. At K-C Professional, insights
from customers as well as fashion and design experts led to the launch
of a new version of KleenGuard coveralls. Using K-C’s proprietary iFlex
stretch fabrics, this garment provides a more tailored fit, while
increasing range of motion.
Almost two decades after inventing the training pant category,
K-C retains a nearly 70 percent share of the North American
child care market thanks to excellent marketing and a
steady stream of innovations. The latest? GoodNites
Sleep Boxers and Sleep Shorts, which are
marketed under the DryNites brand in Europe.
The first disposable youth pants that look and
feel like today’s popular boxer-style underwear,
they help provide children prone to bedwetting
with a feeling of normalcy and self-confidence.
A novel packaging approach features tube-
shaped containers for portability and a label
designed to peel away. That allows kids to discreetly
take the product with them on a sleepover or campout.
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INNOVATION
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Bringing the Best Health and Hygiene
Solutions to Customers, Shoppers and Users