Johnson and Johnson 2008 Annual Report Download - page 8

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                     
A Surgeons Care
Many of the children that
W. Fred Hess, M.D., treats
for scoliosis and other spinal
deformities have an uneven
waist, asymmetrical shoulders or a large hump.
Some are in such great pain that they’re barely
able to walk. The intricate surgery that Dr. Hess
performs can last up to 12 hours and often
requires transfusions due to major blood loss.
But when some patients go on to be football, tennis, swimming
or diving champions, “it makes your day, your week, your year,”
says Dr. Hess, Chief of Spine Section, Department of Orthopaedic
Surgery at Geisinger Medical Center in Danville, Pa.
In 2008 Dr. Hess began using two new surgical devices: the
® Combination Hook and the  
Curved Blade. These latest innovations in ® energy
from Ethicon Endo-Surgery, Inc. take this proven technology
into orthopaedic and plastic surgery, new specialties for
Ethicon Endo-Surgery. Another device launched in 2008, the
ergonomically enhanced ® Curved Shear, has an
easy-to-use handle for laparoscopic procedures.
What’s unique about ® technology is that it uses
ultrasonic energy to simultaneously cut and coagulate tissue
during surgery. The benefits over traditional scalpel and electro-
surgery techniques include minimal thermal tissue damage for
the patient and more precise cutting for the surgeon, as well as
fewer instrument exchanges in some cases. “It seems to impact
the recovery process,” says Dr. Hess. “It makes a dierence in the
care I can provide for my patients.”
® devices
have been used worldwide in more than 6.5 million open and
laparoscopic procedures, including general, gynecological,
bariatric and colorectal surgeries. Feedback from hundreds of
surgeons who regularly perform these procedures continues to
play an important part in developing the devices.
“The vision we have is to use ® technology as the
cornerstone of a growing energy franchise that will oer multiple
benefits to surgeons and patients in any procedure,” says
Hedy Hashemi, Ethicon Endo-Surgery marketing director with
responsibility for the ® line.
In 1995, there was only one® surgical device
when Ethicon Endo-Surgery acquired the technology. Today
the ® product line comprises more than 50 devices,
including seven products launched in a six-month period
between November 2007 and April 2008. The energy franchise
gained another platform in 2008 with the acquisition of
urgRx, Inc., makers of ® devices, which seal large vessels
during surgery.
Dr. Hess, a longtime user of surgical
products by DePuy Spine, Inc., operates with the latest ®
devices. And his surgeries continue to touch lives.
When o-duty, he performs surgery on children in Ecuador,
Ghana, Barbados and several other countries. His wife, Heather,
son Andy, 21, and daughter Ashley, 23—a college student,
volunteer firefighter and EMT—have joined Dr. Hess on trips to
distribute food and medicine. He also brings children to Geisinger
Medical Center for treatment, including a Bosnian boy who was
injured in a landmine explosion and a Honduran girl who was
becoming a paraplegic due to tuberculosis of the spine; after a
10-hour surgery, she can now walk.
An avid football fan who plays on the hospital team, Dr. Hess
also volunteers as physician for the Danville High School
Ironmen football team. One day he spotted an oensive tackle
who looked familiar and realized he had operated on the teen
after the boy broke his back in a car accident. Now, he was an
all-state champion. Though the player was on the opposing team,
Dr. Hess’ heart swelled.
It’s wonderful to make a dierence in someone’s life,” he says.
W. Fred Hess, M.D., Chief of Spine
Section, Department of Orthopaedic Surgery at Geisinger Medical
Center in Danville, Pa., began using two new surgical devices
in 2008 that are the latest innovations in ® energy
from Ethicon Endo-Surgery, Inc. Says Dr. Hess: “It makes a
dierence in the care I can provide for my patients.”
JOHNSON & JOHNSON 2008 ANNUAL REPORT6
           