Johnson and Johnson 2008 Annual Report Download - page 23
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YEAR IN REVIEW 21
The Johnson & Johnson Healthcare Products Division of McNEIL-PPC,
Inc. continues to be a driving force in the oral care category,
marketing the world’s No. 1 mouthwash,®. We continue
to see strong growth from brands like ®, which has
thrived for generations thanks to innovative products and science-
based claims that are based on deep consumer insights.
Geographic expansion is helping to drive growth. In August 2008
we launched ® ® in the United Kingdom,
which helped deliver strong results for the ® brand
in Europe. ®, the most advanced and complete
® mouthwash, is the first to combine a range of benefits:
It reduces plaque, kills bacteria, fights bad breath, keeps gums healthy,
strengthens teeth with uoride and keeps teeth naturally white.
We also reinforced® lines in 2008, emphasizing
the angled neck of the ® toothbrush with the introduction
of the ® ™ brush, which removes up to
90 percent of plaque in hard-to-reach places. At the same time,
™ oss, with its revolutionary ™
technology, gives consumers what they’ve been looking for—a oss
that slides easily and removes plaque eectively.
For 20 years, Johnson & Johnson has
promoted health and well-being in China.
We built on this presence in 2008 with
the acquisition of Beijing Dabao Cosmetics
Company, Ltd.
Our first personal care acquisition
in China brings with it the country’s No. 1
moisturizer and a brand that is well-known
and respected among Chinese consumers.
This transaction is an extension of
our commitment to China and to the
continued development of its consumer
health care sector. Since establishing our
first joint venture in China in 1985,
the Johnson & Johnson Family of Companies
has continuously demonstrated our
commitment to improving the health and
well-being of Chinese families and to China
as an important market.
The DABAO® skin care line includes
various products well-known in Chinese
households, including SOD Milk, Beauty Day
Cream and SOD Protein Milk.
$1.0
+1%
$2.2
+12%
$3.4
+11%
$5.9
+15%
$1.9
+6%
$1.6
+9%
(in billions of dollars)*
2008 Sales: $16.0 billion
Growth Rate: 10.8%
* includes rounding