Johnson and Johnson 2008 Annual Report Download - page 30

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For 20 years, Johnson & Johnson has
promoted health and well-being through
its local aliates in China. We continued
to carry that torch as a proud sponsor and
Ocial Partner of the Beijing 2008 Olympic
and Paralympic Games, a worldwide partner
of the International Olympic Committee and
the Ocial Health Care Products Partner of
National Olympic Committees in more than
200 countries.
During the Olympics, Johnson & Johnson
helped better the health and well-being of
families and communities through education
and information programs such as the
Johnson & Johnson Family Health Initiative, a
comprehensive campaign featuring a number
of national health education programs that
will help families in China enjoy happier,
healthier lives. The Company supported
Olympic athletes and medical sta with
training, products and education, and
celebrated and inspired extraordinary acts
of caring by everyday people and athletes
through the Caring Hearts contest and the
Hearts of Gold program.
For years, Johnson & Johnson has
partnered with the China Qin Shi Huang
Terracotta Army Museum to use technology
and establish a center of excellence in
historic relic preservation in Xi’an, helping
to preserve the life-size terracotta warriors
and horses, which are more than 2,000 years
old. During the Beijing Games, the Company
honored this partnership by providing
visitors to the Johnson & Johnson Olympic
Games Pavilion a rare opportunity to view
five Qin Shi Huang terracotta warriors, which
are among the 20th century’s most significant
archaeological finds. Also at the Pavilion,
larger-than-life marionettes told the story
of an ancient terracotta warrior brought to
life by a young girl. These marionettes will be
preserved at the Xi’an museum. For more on
the Company’s work in China, see page 10.
Johnson & Johnson has a long history of
giving, dating back more than 100 years.
This legacy of philanthropy is guided by
Our Credo responsibility to the
communities in which we live and work,
and to the world community as well. We
work with hundreds of partners worldwide
as we strive to make life-changing, long-term
dierences in human health.
In India, Nepal, and Pakistan, our
partnership with UNICEF helps save
newborns’ lives. We support training of
community health workers in underserved
areas and provide home-based newborn care
interventions—breastfeeding support and
treatment for sepsis and hypothermia—to
reduce infant mortality.
In Europe, we partner with INSEAD on
the European Health Leadership Program,
providing health care industry managers
with leadership training to help advance
their roles in a rapidly changing industry. In
North America, our partnership with The
Wharton School has provided more than
1,000 senior nurse executives with business
and management skills over the past 25 years.
In Mexico, 1,400 underserved school-
children and 1,600 parents and teachers
have benefited from awareness campaigns
on the connection between diabetes and
obesity, also known as “diabesity.” In
partnership with Project HOPE, we promote
children’s eating and exercise habits and
educate families and teachers on conveying
positive nutrition messages to children.
Following the earthquake in Sichuan,
China, we provided product and monetary
donations for acute relief and long-term
psychological health and rehabilitation eorts
for thousands of families. And our chairman
and CEO co-led the U.S. government’s
public-private partnership mission to China
to explore long-term rebuilding eorts.
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Caring for the World
JOHNSON & JOHNSON 2008 ANNUAL REPORT